Unit 3

1 Assignment Unit 3 SOCI 288 Gaganpreet Cheema 3611260
2 Question 1: Read the article "Why We Should Cut the Facebook Cord," and analyze that reading in the context of what you learned in this unit, with particular attention paid to the "five important points." Does Facebook (and other social media) function as a PR/propaganda device in our modern society? In what way is it the same or different from the PR mechanisms of the past? Answer: The five important are as follows: 1. Ideology and Indoctrination: The first point highlighted in the article emphasizes the links between ideology, indoctrination, and public relations. Facebook, as a social media giant, plays a significant role in shaping public opinion and disseminating ideological messages. Through its algorithmic structure and targeted advertising, Facebook allows for repeated exposure to specific content and narratives, which can influence and indoctrinate users. This aligns with the characteristics of traditional PR and propaganda mechanisms, which aim to control and shape public perception. 2. Mobilization of Resources: The second point discussed in the reading emphasizes the importance of ideas in mobilizing resources and building social movements. Facebook, with its vast user base and extensive reach, has become a powerful tool for mobilizing individuals around various. Causes and ideologies. Through the creation of groups, events, and virtual campaigns, social media platforms like Facebook facilitate the rapid
3 dissemination of ideas and facilitate collective action. In this sense, Facebook serves as a mechanism for mobilization like traditional PR, albeit with greater speed or reach. 3. Networking and exchange: The third point highlights the significance of networking and contact among elites in advancing their political and economic interests. Facebook provides a platform for individuals and organizations to connect, exchange information, and form alliances. It allows elites to convence virtually, discuss shared interests, and coordinate efforts. While traditional PR mechanisms relied on physical gatherings, such as conferences and meetings, social media platforms like Facebook have facilitated global networking and information exchange, accelerating the pace of interactions and collaborations. 4. Influence of Money and Resources: The fourth point raised in the reading emphasizes the critical role of money and resources in mobilizing social movements. Facebook, as a profit-driven company, capitalizes on this reality by offering advertising and promotional services to those with financial means. Advertisers and individuals with greater resources can leverage Facebook's targeting capabilities and algorithms t amplify their messages and reach a broader audience. This parallels the traditional PR industry, where access to financial determines the extent to which messages are disseminated. However, social media platforms have also provided opportunities for grassroots movements with limited financial resources to gain visibility and mobilize supporters, challenging the traditional PR landscape to some extent 5. Implications for Democracy: The fifth point underscores the implications of pr and propaganda mechanisms for democracy. It raises questions about whether our modern
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