Assessment 2 - Lead digital work processes

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School
Magill College **We aren't endorsed by this school
Course
BSBFIM 601
Subject
Marketing
Date
Nov 20, 2023
Pages
3
Uploaded by ConstableEelMaster765 on coursehero.com
Assessment: 2 - Lead digital work processes KFC is a well-known global fast-food chain recognized for its fried chicken. The company faces tough competition in the fast-food industry from major players like McDonald's, Burger King, and Subway. However, KFC has implemented successful product differentiation strategies to remain competitive and maintain its market share. The key factor that differentiates KFC from other fast-food chains is its unique recipe of 11 herbs and spices, which is a closely guarded secret and has been the foundation of the company's success. KFC has also introduced new menu items that are exclusive to the brand, such as the "Double Down" sandwich, which uses two fried chicken fillets as bread. In addition to its menu offerings, KFC provides a unique dining experience by designing restaurants with a distinct look and feel that reflects the brand's values. The company has also invested in advertising campaigns to promote its core values and differentiate itself from competitors. KFC has also leveraged technology to differentiate itself from competitors by offering digital ordering and payment options, self-service kiosks, and mobile ordering. The company has launched loyalty programs and rewards systems to incentivize customer loyalty. What is the exact problem in KFC's Product Differentiation Strategies KFC is facing intense competition in the fast-food industry despite its efforts to differentiate itself from its competitors. This is because many of its competitors offer similar products and have implemented similar product differentiation strategies. Additionally, KFC has been struggling to keep up with changing consumer preferences for healthier and more sustainable food options. Although the company has introduced healthier menu options, they are not as popular as its traditional fried chicken and sides. Furthermore, KFC has faced criticisms and controversies regarding animal welfare, food safety, and working conditions in its supply chain. These issues can erode consumer trust in the brand and make it challenging for the company to differentiate itself based on quality and ethical values.
In conclusion, KFC needs to find innovative and effective ways to differentiate itself while addressing changing consumer preferences and concerns. The company should focus on offering healthier and more sustainable options while still maintaining the appeal of its core products. Additionally, addressing supply chain issues and prioritizing transparency and ethical practices can help build consumer trust and loyalty. By adapting to changing consumer demands and upholding ethical values, KFC can set itself apart from competitors and maintain its market share in a highly competitive market. Technology will help fuel our growth As we grow, we'll need to find and develop new technologies and solutions to support our soon-to- be restaurants. We know the right technology, integrations, and digital and mobile solutions will fuel our success by streamlining both the employee and customer experience and making it easier than ever to access our brand. The impact of intentionally coming together for opportunities of connection, problem solving, and brand and culture building is priceless. Our global development team left Rome feeling energized and ready to drive KFC's growth in their respective markets. Solution To differentiate itself from competitors, KFC can use experiential marketing to create a unique customer experience. This involves creating interactive and engaging experiences that set the brand apart from its rivals. One approach that KFC could take is to create pop-up restaurants with innovative designs that showcase the brand's heritage and values. These restaurants could feature games, interactive activities, and technology such as virtual and augmented reality to enhance the dining experience. By offering such unique experiences, customers would associate the KFC brand with a positive and memorable experience. Another strategy for KFC is to partner with local farmers and suppliers to source sustainable and high-quality ingredients for its menu offerings. This would differentiate the brand from its competitors and attract consumers who value sustainability and ethical values. Overall, KFC can attract a broader customer base and differentiate itself from competitors by focusing on creating unique and immersive experiences, and sourcing sustainable ingredients. With more than 18000 restaurants offering finger-licking fast food worldwide, KFC's story and market strategy evolved a lot. The strong tie-ups and collaboration with supply chain partners have helped
them serve the customers much better. KFC always keeps its outlets in premium areas like malls and shopping places.
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