SNHU Pet Supply is a large pet-supply company that sells pet products. Their
headquarter is in Manchester, New Hampshire, but has other stores in New England.
believes in nothing but high-quality pet products at a reasonable price. Their new product,
Frizzing Whizbee Disc, is not only high quality, but your pet will love playing with this disc. Not
only will they love it, but your pet will want to play for hours, keeping them happy and healthy.
The disc comes in many sizes and can be operated by a phone app.
Using social media will increase brand awareness in a short period of time, which in
return will increase their sales. This new product will peek the young, middle-class audience.
This audience is all about staying fit and active especially their pet's health. Their income would
be about $52,438 a year. This audience will be health conscious and active.
They also engage in online content and are known to be internet savvy. These customers
also use Facebook, YouTube, and Instagram for information and self-education. SNHU Pet
Supply will emphasize on how their product is better than just a frisbee. That it's more than that,
it's a way to obtain pictures of their dog having fun catching the disc and with ease. We make our
product out of recyclable material that is of high quality and will last longer than most toys out
The company will use their own pets in commercial ads showing how their pets love
Frizzing Whizbee Disc. It will allow customers to see that the owners of the product not only
have pets, but also stand by their product. Being genuine is important to customers.
Key Performance Indicators (KPI)
evaluates the success of an organization or of a particular
activity (such as projects, programs, products and other initiatives) in which it engages (google