C2 Terms and Concepts

Normative ethics : General theories, rules, and principles of moral conduct. 1. Deontological perspective : An approach to ethics that examines the nature of moral d actions. 2. Teleological perspective: An approach to ethics that determines the moral acceptabili consequence. Unlike deontology, consequence-based theories do not ask whether a p always right or wrong, but whether it will lead to positive results. 3. Consumerspace: A marketing environment where consumers act as partners with com marketplace will offer. 4. Materialism: The importance consumers attach worldly possessions. 5. Provenance: The origin of a product and a preference for 'authentic' items. 6. Curation: A source such as a store or an expert selects a set of products to simplify sho 7. Marketplace sentiments : Consumers' feelings about companies or market practices. 8. Corrective advertising : Messages an organisation releases (voluntarily or not) that info messages that were inaccurate or misleading. 9. Culture jamming: The defacement or alteration of advertising materials as a form of p 10. Corporate social responsibility: The process that encourage organisations to make a p various stakeholders in their community including consumers, employees and the env 11. Cause marketing: A popular strategy that aligns a company or brand with a cause to g societal benefits. 12. Social marketing : Develops and applies marketing concepts to influence behaviours th society. 13. Real-time bidding: An electronic trading system that sells ad space on the webpages p moment they visit them. 14. Identity theft: Occurs when someone steals your personal information and uses it with 15. Phishing: Scams in which people receive fraudulent emails/ phone calls that ask them information. 16. Botnets: A set of computers that are penetrated by malicious software known malwar agent to control their actions and hijack millions of computers without any trace. 17. Locational privacy : The extent to which a person's activities and movements in the ph his or her devices. 18. Food deserts: Places where consumers have limited access to shops that sell fresh, he 19. Media literacy: A consumer's ability to access, analyse, evaluate and communicate inf forms, including print and non-print messages. 20. Functionally illiterate: A person whose reading skills are not adequate to carry out eve 21. Triple bottom-line orientation: Business strategies that strive to maximise financial, so 22. C2 Terms and Concepts Tuesday, 8 August 2023 16:43

hijack millions of computers without any trace. Locational privacy : The extent to which a person's activities and movements in the physical world are tracked by his or her devices. 18. Food deserts: Places where consumers have limited access to shops that sell fresh, healthy food. 19. Media literacy: A consumer's ability to access, analyse, evaluate and communicate information in a variety of forms, including print and non-print messages. 20. Functionally illiterate: A person whose reading skills are not adequate to carry out everyday tasks. 21. Triple bottom-line orientation: Business strategies that strive to maximise financial, social and environmental return. 22. Sustainability: Consuming products in a way that doesn't jeopardise the needs of future generations. 23. Conscientious consumerism: A new value that combines a focus on personal health with a concern for global health. 24. Green marketing: A marketing strategy involving an emphasis on protecting the natural environment. 25. Greenwashing: Occurs when companies make false or exaggerated claims about how environmentally friendly their products are. 26. LOHAS: An acronym for 'Lifestyle Of Health And Sustainability' 27. Deviant consumer behaviour: Actions that violates the accepted behaviour in a consumer context and result in harm for other customers or the organisation. 28. Bioterrorism: A strategy to disrupt the nation's supply with the aim of creating economic havoc. 29. Cyberterrorism: The politically or ideologically motivated use of computers and other information technology networks and infrastructure in acts of large-scale intimidation, disruption, property damage or physical harm. 30. Consumer addiction: A physiological and/or psychological dependency on products or services. 31. Social media addiction: Dependency on interaction with social networking platforms to the extent that signs of withdrawal appear if the person is unable to connect. 32. Cyberbullying: When one or more people post malicious comments online about someone else in a coordinated effort to harass them. 33. Phantom vibration syndrome: The tendency to habitually reach for your mobile phone because you fell it vibrating, even if it is off. 34. Compulsive consumption: The process of repetitive, often excessive, shopping used to relieve tension, anxiety, depression or boredom. 35. Consumed consumers : Those people who are used or exploited, whether 36.