Background and Analysis
SNHU Pet Supply is a huge firm that sells pet supplies. Their headquarters are in
Manchester, New Hampshire, although they have stores throughout New England. Pet Supply
only sells high-quality pet goods at reasonable prices. We're proud to promote that our business
is operated and organized in the United States. Frizzing Whizbee Disc is a new toy line from
SNHU Pet Supply. This will be a toy that will keep your dog or cat entertained. Their new
product, Frizzing Whizbee Disc, is not only high quality, but your pet will love playing with this
disc. They will not only like it, but they will want to play for hours, keeping them happy and
healthy. The disc comes in a variety of sizes and is controlled by a phone app.
Creative Strategy Statement and Creative Brief
SNHU Pet Supply's target audience will be active customers who feed all-natural items to
their dogs. Consumers who want nothing but the best for their dogs in order to keep them active
and healthy. Because the majority of these customers will be computer proficient, we'll need to
improve our website to attract their interest. You'll get a lot of beachgoers since you're on the
coast, so concentrate on that. You'll target health-conscious pet owners who want the best for
their dogs. You'll also target those who like coming to the beach. Customers that are physically
active will be interested in purchasing pet items that will keep their pets active and healthy.
With commercial success with their pet food brands and collaboration with Petco and other small
businesses, SNHU should overcome their lack of new consumers.
Campaigning with a combination of social media, television advertisements, and word of
mouth will influence consumer loyalty. Using social media to boost brand recognition in a short