Lecture 2Marketing Plan

.pdf
School
University of Melbourne **We aren't endorsed by this school
Course
MKTG 90004
Subject
Marketing
Date
Oct 28, 2023
Pages
53
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MKTG 90004 Marketing Management Prof. Daiane Scaraboto Dr. Teagan Altschwager Dr. Jingjing Wang 1 Semester 2- 2023
Agenda 1. Remember last week? 2. Marketing Plans When to deviate from the plan Improvisation 3. Marketing Environment Porter's Five Forces PESTEL SWOT Analysis 4. Marketing strategy
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