Jan 18, 2022 4MH3E-MarketingQuiz 1 1.What is the first step of developing a website? -The first step of developing a website is to establish site objectives. 2.What is the role of "user personas" in website development process? -The role of "user personas" in the website development process is to helps the designer/creator to understand users' needs, experiences, behaviours, and goals. -User personas are "archetypical users whose goals and characteristics represent the needs of a larger group of users" 3.Usually, at most how many clicks do we try to ensure a website user to make before finding his/her desired information on the website? -Usually around 3-4 clicks.