Strategic Focus

.docx
School
Palo Alto College **We aren't endorsed by this school
Course
MKT 3331
Subject
Marketing
Date
Oct 20, 2023
Pages
2
Uploaded by ElderWildcat1027 on coursehero.com
Strategic and Focus Plan Discussed in this section are two key elements of corporate strategy that impact the marketing plan: (1) the mission and (2) the goals of Beyond Meat, Inc. 1) Mission "Our mission: We believe there's a better way to feed our future." (Beyond Meat, 2023) "By shifting from animal to plant-based meat, we can positively affect the planet, the environment, the climate and even ourselves. After all, the positive choices we make every day - no matter how small - can have a great impact on our world." (Beyond Meat, 2023) 2) Goals In the next five years Beyond Meat, Inc aims to meet the following goals: Nonfinancial goals - Maintain a leading role in a healthier planet Enter the pet food industry with a vegan food for dogs Introduce two styles of bites, one for large dogs and another for small Expand to wet dog food within a decade Distribute to pet supply chains, supermarkets, and other pet food retailers nationwide Supply manufacturer's coupons and promotions to vendors and advertisers
Achieve a customer satisfaction rating of 80% annually Attain USDA Organic Certification by the year 2028 Financial goals - Minimum annual sales increase of 6.9% Earn a return on equity of 25% annually Meet $4.5 million in sales in Maintain a companywide growth of 5% over the prior year *Financials Based on [CITATION FMI23 \l 1033 ]
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