Strategic Focus

Palo Alto College **We aren't endorsed by this school
MKT 3331
Oct 20, 2023
Uploaded by ElderWildcat1027 on
Strategic and Focus Plan Discussed in this section are two key elements of corporate strategy that impact the marketing plan: (1) the mission and (2) the goals of Beyond Meat, Inc. 1) Mission "Our mission: We believe there's a better way to feed our future." (Beyond Meat, 2023) "By shifting from animal to plant-based meat, we can positively affect the planet, the environment, the climate and even ourselves. After all, the positive choices we make every day - no matter how small - can have a great impact on our world." (Beyond Meat, 2023) 2) Goals In the next five years Beyond Meat, Inc aims to meet the following goals: Nonfinancial goals - Maintain a leading role in a healthier planet Enter the pet food industry with a vegan food for dogs Introduce two styles of bites, one for large dogs and another for small Expand to wet dog food within a decade Distribute to pet supply chains, supermarkets, and other pet food retailers nationwide Supply manufacturer's coupons and promotions to vendors and advertisers
Achieve a customer satisfaction rating of 80% annually Attain USDA Organic Certification by the year 2028 Financial goals - Minimum annual sales increase of 6.9% Earn a return on equity of 25% annually Meet $4.5 million in sales in Maintain a companywide growth of 5% over the prior year *Financials Based on [CITATION FMI23 \l 1033 ]
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