MK6 DEMAND FORECASTING F23

.pdf
School
Boston University **We aren't endorsed by this school
Course
MK 323
Subject
Marketing
Date
Oct 21, 2023
Pages
10
Uploaded by PrivateElephant2916 on coursehero.com
TIMELINE FOR RESEARCH DATES & DELIVERABLES Sept 27: OM Design Workshop Complete 10 in- depth interviews Oct 10: MK Questionnaire Workshop Complete final 10 additional in- depth interviews MIDTERM WEEK You got this! Oct 2: MK Segmentation Workshop Complete 10 additional in-depth interviews Oct 13: Business Development Workshop (BDW) Complete 1 shopping observation, 1 expert interviews. After BDW, complete 1 additional shopping observation, 1 additional expert interview. 10/17/23 PRESENTATION TITLE
DEMAND FORECASTING Why do businesses need to forecast demand? What are the key elements of forecasting demand?
LEARNING OBJECTIVES Create a demand forecast using the BASES framework Incorporate marketing mix elements into forecast Calculate purchase intention from raw data 10/17/23 PRESENTATION TITLE
Page1of 10
Uploaded by PrivateElephant2916 on coursehero.com