Page 1 of 2 Strengths, Weaknesses, Opportunities, and Threats Analysis Strengths My Company Competitor 1 Competitor 2 Competitor 3 Florida Currenlty What are you doing well? Weaknesses What areas are you avoiding? Publicly styles are higher in price. Where do you lack resources? Finances Does not travel to clients What are you doing poorly? Where are you losing money? What needs improvement? Opportunities Any beneficial trends? Seasonal discounts New technologies? New needs of customers? Threats Obstacles to overcome? Aggressive competitors? Successful competitors? Negative economic conditions? Government regulation? N/A Changing business climate? Vulnerabilities? What are your business advantages? Can travel to clients, pricing on page is organized, has atleast five styles available to book, relates to target audience. about 2 - 3 days a week on Tik Tok and 3-7 days a week on Instagram), has a more variety of hair styles available (17, according to What are your core competencies? Creating content, providing neat styles that are tension free Where are you making the most money? has a larger following on both social medias (Instagram and Tik Tok, has a larger clientel. Communicating in a timely manner post very frequently on both social medias (average about 2 - 3 days a week on Tik Tok and 3-7 days a week on Instagram) does not post frequently, does not have a booking website custmers, can only accept 1- 2 clients a day, has low amount of clientel, takes longer to do styles (competitor promises a 3 hr following on both social medias, clientel. Keeps up with new hair trends Niches that competitors are missing? This business has very affordable pricing for quality work website shows that she is understanding to clients needs and comfortability. the stylist has availability to travel to you in the comfort of your home each client is treated differently depending on their needs,
Competitor Information Web Site Address Employees Annual Sales Revenue Net Income Assets Liabilities Business Value Stock Value My Company Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5
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