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Strengths, Weaknesses, Opportunities, and Threats Analysis
Strengths
My Company
Competitor 1
Competitor 2
Competitor 3
Florida Currenlty
What are you doing well?
Weaknesses
What areas are you avoiding?
Publicly
styles are higher in price.
Where do you lack resources?
Finances
Does not travel to clients
What are you doing poorly?
Where are you losing money?
What needs improvement?
Opportunities
Any beneficial trends?
Seasonal discounts
New technologies?
New needs of customers?
Threats
Obstacles to overcome?
Aggressive competitors?
Successful competitors?
Negative economic conditions?
Government regulation?
N/A
Changing business climate?
Vulnerabilities?
What are your business
advantages?
Can travel to clients, pricing
on page is organized, has
atleast five styles available
to book, relates to target
audience.
about 2 - 3 days a week on
Tik Tok and 3-7 days a week
on Instagram), has a more
variety of hair styles
available (17, according to
What are your core
competencies?
Creating content, providing
neat styles that are tension
free
Where are you making the most
money?
has a larger following on
both social medias
(Instagram and Tik Tok, has
a larger clientel.
Communicating in a timely
manner
post very frequently on
both social medias (average
about 2 - 3 days a week on
Tik Tok and 3-7 days a week
on Instagram)
does not post frequently,
does not have a booking
website
custmers, can only accept 1-
2 clients a day, has low
amount of clientel, takes
longer to do styles
(competitor promises a 3 hr
following on both social
medias, clientel.
Keeps up with new hair
trends
Niches that competitors are
missing?
This business has very
affordable pricing for quality
work
website shows that she is
understanding to clients
needs and comfortability.
the stylist has availability to
travel to you in the comfort
of your home
each client is treated
differently depending on
their needs,
