Terms.Chp1-4

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School
University of Ottawa **We aren't endorsed by this school
Course
CMN 1148
Subject
Marketing
Date
Oct 19, 2023
Pages
5
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Terms for Mid-Term Chapter One Source Creditability : Appeals based on the personal attractiveness of a communicator to the audience Trustworthiness : One's character or integrity Competency : One's expertise in a given area Status : One's standing in relationship to others Dynamism : One's boldness, energy and assertiveness Sociability : One's likability Logical Appeals : Appeals based on logic and reasoning Emotional Appeals : Appeals based on the expected emotional responses of an audience Channel : The medium used to transmit a message Effects : The intended/ unintended impact(s) of a message Information Source : Where the message is conceived Transmitter : Mechanism for encoding the message Signal : The message Receiver : The mechanism for decoding the message Destination : Where the message ends up Noise : Interference that occurs in the transmitting or receiving of signals Feedback : Response to a message or activity External Noise : Interference from environmental an source Internal Noise : Interference from an internal source Physiological Noise : Interference from a biological condition or function Psychological Noise : Interference from a mental state Field of experience : The totality of all we are at the moment of communication Culture : The shared ideas, traditions, norms, symbols and values that define a community Transactional Theory : Theory that sees communication as a dynamic process, involving continuous changes in communication and environments Paralanguage : Elements of speech that are not recognized as language Standpoint Theory : Theory that holds that our background and experiences determine our perspective
Reward Power : Power that comes from holding an office benefits or gits Legitimate Power : Power that comes from, title, or other legitimate position Expert or Information Power : Power that comes from knowledge or expertise Coercive Power : Power that comes from making threats or intimidations Referent Power : Power that comes from personal attractiveness Chapter Two Reference Group: a group whose opinions we value and in which we hold or aspire to membership Self-Concept: Relatively constant thoughts and feelings about who we are and how we differ from other people Self-Image: Our views of ourselves Looking-Glass Self: How we think others see us Ideal Self: The person we would like to be Real Self: The person we actually are Self-Esteem: Our perception of our overall value Self-Efficacy: Our perceived ability to accomplish something or to make a difference Global Self-Esteem: Self-esteem that shows in many aspects of our lives Life scripts: story lines that we create to guide us through life Self-Fulfilling Prophecy: A prediction or belief that leads to its own fulfillment Social Comparison Theory: Theory that holds that we look to others for a standard of comparison Assimilation Effect: Heightened self-esteem following a favorable social comparison Contract Effect: Feeling of inadequacy and lowered self-esteem following an unfavorable social comparison Significant Others: People whose opinions matter to us and influence how we perceive ourselves Cyberbullying: Malicious communication in the form of text messages, emails, or posting on social or personal websites Body-Image Disturbance: Reduced levels of satisfaction with our bodies and a downward spiral in how we see our physical selves Myth of Perfection: The false notion that a state of perfection exists and is attainable
Self-Enhancement: The tendency to pay more attention to information that supports a positive view of the self Self-Criticism: The tendency to pay more attention to information that supports a negative view Self-Serving Bias: The tendency to credit our success to internal or personal factors and our failures to external or situational factors Individualism: Focus on individual needs and goals Collectivism: Focus on group needs and goals Face Work: Politeness strategies aimed at making other people feel better about themselves Chapter Three Perception: The process of sensing, interpreting and reacting to the physical world Stereotypes: Popularly held beliefs about a type of person or group of persons that do not take individual differences into account Breadth of perceptual field: The amount of information we take into our visuals or other perceptual systems Optical Communities: A social group that shares a similar view of the world Own-Race Bias: The idea that accuracy increases when we identify specific members of our own race Out-Group: A group of which one is not a member Selective Perception : The process by which we see and retain certain kinds of information while ignoring or discarding other kinds of information Load-Induced Blindness: Inability to see as a result of information overload in the visual field Self-Serving: A focus on what serves our own purposes and makes us look best Warranting Theory: Theory that says we are more likely to believe information that someone cannot manipulate Impression Formation Theory: Theory related to how we put together different pieces to form an impression of a person Tar Effect : A tendency to dislike the person who criticizes someone else rather that disliking the person who is criticized Mood Contagion: The idea that we can "catch" the mood of someone else much like we catch a cold Self-Categorization Theory: The idea that we see ourselves as both individuals and group members, whereas we see others as either individuals or group members based on other factors Perceptive Taking: Looking at a situation from the other person's point of view
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