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School
San Diego State University **We aren't endorsed by this school
Course
RWS 290
Subject
Marketing
Date
Oct 16, 2023
Pages
1
Uploaded by ChiefMorningBison10 on coursehero.com
1. Market Analysis: a. Brief overview of the soft drink industry. b. Key competitors and market trends. 2. Target Audience: a. Define the primary customer demographics and preferences. 3. Marketing Objectives: a. Clearly state what you want to achieve with this marketing plan. 4. Marketing Strategy: a. How you plan to reach and engage your target audience. 5. Budget: a. Allocate a budget for marketing activities. 6. Timeline: a. Set a schedule for implementing marketing tactics. 7. Key Metrics: a. Identify the main performance indicators to measure success. 8. Review and Adjust: a. Plan for regular evaluations and adjustments based on results and market changes. 9. Market Analysis: a. Brief overview of the soft drink industry. b. Key competitors and market trends. 10. Target Audience: a. Define the primary customer demographics and preferences. 11. Marketing Objectives: a. Clearly state what you want to achieve with this marketing plan. 12. Marketing Strategy: a. How you plan to reach and engage your target audience. 13. Budget: a. Allocate a budget for marketing activities. 14. Timeline: a. Set a schedule for implementing marketing tactics. 15. Key Metrics: a. Identify the main performance indicators to measure success. 16. Review and Adjust: a. Plan for regular evaluations and adjustments based on results and market changes.
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