2
PRODUCT
"healthy" carob (chocolate substitute) bars
PERSONA
Blaire, 32
PLACE
CHANGES IN THE MARKETPLACE
Change in the marketplace:
The purchasing habit is what recent change in the marketplace that
I would like to explore because purchasing habits can effect the sale of product in every
distribution channel by either decreasing the amount being bought or increasing it.
How the change addresses the distribution of products to my persona:
For my persona, Blair,
she is a on the go mom who also works so she has a rushed purchase habit in order to
accommodate her busy schedule/budget so her purchasing habits can change at any given
moment. This can lead to a increase or decrease in her purchase of any given product due to
availability and convenience because she needs to be able to purchase it in the fastest way
possible in the most available quantity for her budget.
DISTRIBUTION CHANNEL
Potential distribution channel and why it is appropriate for my product and persona:
The
potential distribution channel I recommend for my product, "healthy" carob bars, would be an
indirect channel due to companies using intermediaries. The intermediaries can create
efficiencies by streamlining the number of transactions one must make because each
transaction takes time and costs money to conduct. Intermediaries help sell the products better
than the company could by working alone (Tanner & Raymond, 2020). They have capabilities
the producer needs: contact with many customers or the right customers, marketing expertise,
shipping and handling capabilities, and the ability to lend the producer credit are among the
types of help a firm can get by utilizing a channel partner (Tanner & Raymond, 2020).
