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School
University of the Fraser Valley **We aren't endorsed by this school
Course
CMNS 3351
Subject
Marketing
Date
Nov 9, 2023
Pages
1
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Which of the following factors does NOT relate to the financial benefit of CRM? Long-term customers tend to be less inclined to switch to competitors For some product categories, consumers buy infrequently and are indifferent to brands 2 Often, long-term customers will provide referrals to friends Cost of acquiring customers is generally higher than the cost of maintaining them Correct Answer For some product categories, consumers buy infrequently and are indifferent to brands
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