marketing to deliver targeted messages and offers to our customer base.
- Interactive Marketing: Leverage digital platforms, social media, and content marketing to engage with
our target market, create interactive experiences, and build customer relationships.
Integration of elements:
Ensure consistency across all elements of the promotional mix by incorporating the key themes and
messages into each communication channel. Coordinate campaigns to reinforce and amplify the impact
of each element. For example, advertisements can direct customers to our website or our social media
sites to promote our products and services. Our interactive marketing will include our Facebook and
Twitter pages. Using social media, we can keep our customers informed and encourage them to share
our social media with their friends and family. By keeping our Facebook page up to date and easy to
locate company information as well as links to our web page we can pique consumer interest in our
products and get feedback on the other products our customers would like to see. Having one person
dedicated to our social media pages will help ensure quick and accurate updating along with timely
responses to questions or comments. The expense of maintaining the sites will pay off in the long run-in
terms of returning customers
Marketing Plan Implementation
The implementation of our marketing plan must be well-timed for each geographical market
area we are currently in or going into. Those who have the designated responsibility for their respective
areas will report their progress directly to me as well as design and complete a marketing dashboard to
be shared with the rest of the team so that we can track our marketing progress. An example of a
dashboard for digital marketing is attached at the end of this paper. I trust your competence in
completing a dashboard for your respective area(s). We must time the marketing of each area to ensure
that our products are available as advertised and rely on word of mouth after we saturate each
marketing area for one to three months. Bysaturating each market area with information about our
product for a one to three-month timeframe we are sure to have market coverage and penetration
providing knowledge of our products and their benefits. Today's society and their passing of ideas and
discoveries on social media platforms will help our product brand grow.
Our marketing budget is very large given the investment into both a new market as well as the
respective geographic areas we move into. Although it is aggressive and expensive, investment in these
upfront costs will set our company up for a profitable future.
Direct Cost of
Total Marketing Expense Budget: 16,000,000