Topic+1+MKT4622+Service+Mkg+Sem+B++2022-23+student

.pdf
School
City University of Hong Kong **We aren't endorsed by this school
Course
MKT 4629
Subject
Marketing
Date
May 1, 2023
Pages
64
Uploaded by CoachJayMaster851 on coursehero.com
MKT 4622 Service Marketing Semester B, 2022-2023 1
Dr. Fanny Cheung Department of Marketing Room: AC 10-215 Tel: 3442-7893 Fax: 34420346 E-mail: [email protected] for questions & appointment Consultation: Please email me for an appointment Question: Pls email me or leave a message in the phone box All assignments submitted of softcopy to Canvas
Aims & Intended learning outcomes provide students with key concepts of services marketing including roles of service providers, consumer behavior in services and the services marketing mix; Most appropriate services marketing mix to maximum company performance and customer satisfaction equip students with essential service marketing skills with emphasis on how to communicate with customers effectively enable students to design and evaluate marketing programs in service sector. 3
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Uploaded by CoachJayMaster851 on coursehero.com