Welcome to Marketing 1102 Erin Whittle BCIT Marketing Management Lab 1 What we'll cover today •Lab expectations •Introductions •Discuss online quizzes •Set rep election About me•Marketing Director at Vigilantes•Owner of Indent Online: Digital Marketing Strategy & Execution •Clients include Fatigue Science, Mountain Equipment Co-Op, Vancouver Aquarium, Tourism Richmond, Domain7, Baby Gourmet, Regent College, rides.ca, and many more •Formerly a Digital Strategist with Rethink Communications •Clients included A&W Restaurants, Coast Capital Savings, Solo Mobile, and Mr. Lube •Previous marketing experience in environmental sustainability, software/ technology, market research, and book publishing industries •She, her, hersHow to connect •[email protected]•604.764.6473 •SE6 312 •erinwhittle.as.me
Email protocol•First, check the Learning Hub•But do not email through the Hub •Always include yourname,student number, programand set •for example: Erin Whittle, A008234517, MKTG Set W •Responses are usually made by the next business day•Labs are a great time to ask questions too! Lab expectations •Respect for your classmates: •Turn offyour cellphone: no texting, no photos, no Snapchat, no recording •Laptops for note-taking only: no social media, no chat, no browsing •Attendance is mandatory, as is timeliness •Late work is not accepted; there are no make-up exams or quizzes •Listen, respond, and contribute with respect •Do your homework (chapter readings, quizzes) •Do your teamwork (assignments) •Bring the materials you'll need: pen and paper, textbook or etext, connected device, homework Introductions •Write each team member's first name at the top of the whiteboard •Find 1 thing all team members have in common—not related to BCIT or your program—and write it on the board •Find 1 thing different amongst all team members and write it on the boardWhy marketing? Brainstorm ideas
Quizzes •1 on each chapter •Once you start the quiz, you can not pause or restart or retake it •If you leave the quiz for any reason, the timer keeps going •You have 2 hours to complete the 20 multiple choice questions •Save as you go: only saved answers get graded •Ensure you have a stable Internet connection •There are no extensions or re-dos •Quizzes are open now, but are scheduled to close at the end of the week in which we cover the material (for example, the quiz for chapter 1 closes this Sunday night) Quizzes In the Hub, under activities, select Quizzes QuizzesSelect the quiz you want to take. Note the deadline.Quizzes When you're ready, click Start Quiz.