Click to edit Master title style •Click to edit Master text styles -Second level •Third level -Fourth level »Fifth level 5/12/20232Social and Other Interactive Media Lecture 9
Click to edit Master title style •Click to edit Master text styles -Second level •Third level -Fourth level »Fifth level 5/12/20233Learning Objectives •Understand how advertising can be used in an interactive context. •Evaluate search engine marketing and distinguish the main features of both pay-per-click and search engine optimization. •Explore the characteristics and value of marketing communications through social media. •Explain how social networks can be used in marketing communications. •Understand and identify the characteristics associated with viral marketing, web logs and microblogging, podcasting and online communities. •Discuss the features of email marketing communications and understand how the use of SMS, apps, widgets, affiliated marketing and augmented reality can enhance marketing communications.
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