Ferris State University (FSU) Technology Assistance Center, you assume the risk of all problems related to your
computer and your internet access. Computer and internet connectivity issues are not excuses for missed
discussion board posts, assignments, quizzes and tests.
. This course extends over the full 15-week term. Each week begins Tuesday morning at
12:01 a.m. and ends Monday night at 11:59 p.m. Generally, each week have the same structure and deadlines
as set forth below:
One or two chapters from the textbook with an accompanying quiz for each worth chapter.
Discussion post and response
initial post due by Monday at 11:59 p.m. Follow up posts due by
Wednesday at 11:59 p.m.
Occasionally, one additional weekly assessment (online test, assignment, etc.) due at different dates.
Refer to Course Schedule for more information.
. You are responsible for the materials in the textbook and all additional readings assigned
during the course. Reading the assigned materials is essential to your success in this course.
This is especially
true as MKTG 321 is the prerequisite for many higher-level marketing courses and electives. If you fail to
master the material in this class, your chance of success in ongoing classes is jeopardized.
Cheating and plagiarism are prohibited
. Ethics are essential in all of marketing so, cheating and plagiarism are
prohibited in this course. Prohibition against plagiarism and cheating should not have to be stated but is
stated here for clarity.
Each student is expected to do his or her own unique work. Submissions that resemble the work of other
students, the work of others, or resemble the results of Internet searches will earn a grade of zero.
Plagiarism in this course may result in a failing grade on the assignment or exam, a failing grade in the course,
and/or referral to the Office of Student Misconduct.
. All assignments must be complete and submitted via Blackboard prior to the assigned due date.
Late assignments will not be accepted or graded
. All electronic correspondence from one student to another and from students to
the professor should use FSU emails only. The instructor will respond only to the student's appropriate FSU e-
mail account. Students are responsible for checking their FSU e-mail account regularly to ensure that it does
not become full and result in undeliverable messages.
Copying of Lectures and other Class work: Copying of PowerPoint lectures and other class work is not
permitted. You are not allowed to disseminate them to any person.
Grewal, D. and Levy, M. (2022).
ISBN: 9781266123436 (Loose-Leaf with Connect) / 9781266036422
(Connect Access Only)
You will need both the textbook and the publisher's code to access
the McGraw-Hill online interactive site (McGraw-Hill Connect) of
this course. The textbook is available for purchase in the FSU
Bookstore. Alternatively, you may purchase the publisher's code
ONLY. That way, you are able to access the online interactive
resources including the electronic version of the textbook.