Buyer Behaviour assessment 2

.docx
School
TAFE NSW - Sydney Institute **We aren't endorsed by this school
Course
ASSESSMENT 2
Subject
Marketing
Date
May 2, 2023
Pages
15
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NIKE POWER ENERGY DRINK Jayant Malhotra, Lauren Rowe, Shaneel Parsad, Sushma Seth BUMAR202A Assessment Number 2 24/10/2021
TABLE OF CONTENTS NIKE POWER ADVERTISEMENT ......................................................................................................... 4 Executive Summary .................................................................................................................................. 5 Introduction ................................................................................................................................................ 6 NIKE POWER Advertisement ................................................................................................................. 6 The Problem .............................................................................................................................................. 7 Target Market ............................................................................................................................................ 7 Leveraging NIKE Attributes to the Target Market & NIKE POWER POSITIONING STRATEGY ...8 Conclusion ............................................................................................................................................... 11 Appendix .................................................................................................................................................. 11 References .............................................................................................................................................. 12
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