*DM150 - Syllabus

.pdf
School
Computer Systems Institute, Charlestown **We aren't endorsed by this school
Course
BCP 100
Subject
Marketing
Date
May 9, 2023
Pages
10
Uploaded by emily.px13 on coursehero.com
Computer Systems Institute DM150: Web Content Management (BDM) Revised 2/2023 COMPUTER SYSTEMS INSTITUTE C O U R S E S Y L L A B U S DM150: WEB CONTENT MANAGEMENT CAMPUS: _________________________ CAMPUS PHONE: ___________________ INSTRUCTOR NAME: ___________________________ INSTRUCTOR EMAIL: ___________________________ SCHEDULE: _______________________ START DATE: APRIL 3, 2023 END DATE: MAY 7, 2023 Number of Classes : 15 Hours: Total Contact Hours: 60; Quarter Credit Hours: 6 Instructio nal Methods : Lecture/Discussion /Lab/Web-Based Learning Activities Textbook: Hanlon, Annmarie. Digital Marketing , 2nd edition (2022). SAGE Publications. ISBN: 978-1-5297-4281-7. e-book ISBN: 9781529786422 COURSE WEBSITE : Moodle learning.csinow.com COURSE DESCRIPTION: The course introduces students to the creation of content for the web. The content covered includes text for websites, as well as blogs, webinars, videos, podcasts, and photographs. Through analysis of successful strategies as well as a look at real-world case studies, students will be able to create successful content for the web. GRADING: Final grades are calculated based on: Projects 35% Portfolio Projects 25% Portfolio Presentation 10% Attendance 15% Participation 15% 100% GRADE SCALE: Grades do not round up. An 'A' starts at 90%. A = 100-90 B = 89-80 C = 79-70 F = 69 and below Please be advised: Final Grades below 70% are considered FAILING Monday, Tuesday, Wednesday 5:00-9:00pm Charlestown Kathleen Puga [email protected]
Computer Systems Institute DM150: Web Content Management (BDM) Revised 2/2023 COURSE OBJECTIVES Understand the key issues that digital marketers must focus on in the digital environment. Discuss how digital consumer behavior influences marketing strategy. Convey what content marketing is and how it drives most aspects of digital content creation. Understand how a strategic framework for social media drives organizational marketing. Explain the key factors and considerations when creating and implementing mobile marketing strategies. Describe how an organization's digital marketing strategy must be analyzed. Discuss digital marketing planning and how it influences overall strategy. Understand how quantitative and qualitative data is analyzed to gain insights. STUDENT LEARNING OUTCOMES Upon completing this course, the student will have a working knowledge of the subject matter listed below. SLO-1. Describe the overall responsibilities of a digital marketer and obstacles they have to overcome. SLO-2. Explain how digital marketers have to consider consumer behavior when implementing strategy and creating content. SLO-3. Understand the fundamental principles of content marketing and how it is used to nurture brand advocacy. SLO-4. Discuss how social media marketing drives content marketing initiatives. SLO-5. Identify basic principles and best practices of mobile marketing. SLO-6. Describe the importance of data analysis and KPI metrics. SLO-7. Discuss the importance of setting objectives and goals when implementing marketing strategy. SLO-8. Understand how quantitative and qualitative data is used when monitoring the success of a campaign. INSTRUCTIONAL MATERIALS, REFERENCES AND RESOURCES: This course requires that students use their "@csinow.edu" email account. This account can be accessed by visiting http://portal.csinow.edu/ and clicking on 'Email . ' Instructors will assist students in set up process. If applicable, PowerPoint Presentations, Quizzes, and Glossaries provided by Textbook Authors/Publisher/CSI Curriculum Development Team are available in Moodle. CSI offers additional services and resources through its Student Affairs Department. Questions regarding transcript requests, personal student advising or disability accommodations should be directed to the Student Affairs Department on campus. ASSIGNMENT SUBMISSION POLICY: Course assignments are due 7 days after they have been assigned in class. Assignments not submitted by the due date will not be accepted and will receive a failing grade. ATTENDANCE POLICY AND METHODS OF DOCUMENTING ATTENDANCE: Attending classes daily is critica l to a student's academic success. Computer Systems Institute expects students to attend classes regularly. Poor attendance or excessive absences will negatively affect a student's grade. Computer Systems Institute factors in students' attendance rate as part of their final grade. A student's attendance rate is calculated based on the number of hours of class time the student is marked present divided by the number of hours the student is scheduled to be present in the classroom. Questions or concerns regarding attendance policies may be directed to the Course Instructor, Academic Dean, Program Manager, or the Registrar's Office. The Course Instructor for a class is the only member of the Academic team that may enter or modify atte ndance for any given class while it is in session. The Registrar's Office is the only other department in the school that also has this capability, primarily to be used in the cases of Course Instructor absence or Course Instructor
Computer Systems Institute DM150: Web Content Management (BDM) Revised 2/2023 request. Upon completion of the class session, the ability to modify attendance records is limited to the Registrar's Office to correct errors as identified by the Course Instructor or identified by CSI in the event of the instructor's separation fro m it. Attendance: In-Person or Fully Remote Programs Attendance is taken and recorded daily, regardless of the program delivery mode. To be considered present, students must physically attend the classes at the location as designated by CSI during the times established by the official schedule. Attendance for fully remote classes is recorded based on the Zoom report that is generated automatically when the class session is over. Attendance for in-person classes is taken and entered into SMS by the instructor. Attendance: Hybrid Program Students enrolled in a hybrid program have a combination of online and four (4) in-person class sessions per quarter. In- person attendance for the hybrid program means that the student is physically present in the classroom for the entire duration of the class with the allowance of a fifteen-minute grace period. After the fifteen-minute grace period, the student may remain in the class, but the session will not count towards the four in-person class sessions. If the student does not fully attend four (4) in-person class sessions, the student will not meet the requirement for the hybrid program, and therefore, will be at risk of being dropped from the program. If a student has experienced a significant life event (death in the family, illness, accident or injury, or other legal circumstances), they must contact their campus academic leadership immediately. PARTICIPATION POLICY: Participation is required in every course at CSI. It is defined as consistent and thoughtful engagement of all learners with the content of the class. Students will be given opportunities to actively participate in each class by asking and answering questions, brainstorming, and engaging with fellow students in different types of activities facilitated by the instructor and fellow students. Active in-class participation means that a student shows that they are prepared by offering their own ideas and experiences on a topic as well as working together with peers to come to a better understanding of the class concepts. Participation accounts for 15% of the final grade and will be assessed by the class instructor based on the CSI Participation Rubric. Please Note: You are responsible for completion of your assignments by due dates and maintain attendance in order to pass the course. It is your responsibility to monitor your attendance. INTERNET ACCESS POLICY: CSI is committed to the success of each student and strives to provide the best possible learning environment. Therefore, Internet access is a privilege provided; however, it will not be available during classroom instruction unless deemed necessary by the instructor. At other times it will be available and subject to monitoring. ACADEMIC HONESTY : As an educational institution, Computer Systems Institute expects all students, instructors, and staff to conform to the acceptable standards of academic integrity and to exhibit honesty and competency in their academic work. Academic dishonesty is a violation of school policy and has serious consequences. There are two main types of academic dishonesty: cheating and plagiarism. Cheating: Cheating on exams, tests, quizzes, papers, or other assignments consists of knowingly giving, receiving, using, or attempting to give, receive, or use unauthorized assistance. Generally, assistance is considered unauthorized unless the course instructor specifically allows it. When in doubt, ask the instructor. Plagiarism: Plagiarism is a form of cheating. It is using another person's words, ideas, images, or music in written or oral communication to give the impression that these words or ideas are the student's own original thoughts.
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