Study Guide for Final Exam SPR 22 copy

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SMGT 511
May 4, 2023
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b. cost C. SIZE d. marketability B. Defining the Elements of Promotion The sport marketing concept of moving consumers from a state of nonawareness all the way to a heavy user is known as a. activation b. positioning c. promotion d. frequency escalator 9. Advertising Media for Sport What are the two keys to an effective advertising campaign? Know the product and know the customer 10. Defining the Elements of Promotion What are the four types of promotion? Advertising, Personal selling, publicity. sales promotion 11. Defining the Elements of Promotion What are the two things that an in-game promotion should accomplish? Motivate fans to attend and increase value of event 12. Sales Promotion Explain the benefits associated with a professional sport team's conducting a price promotion. Attract new consumers, Increase frequency of purchases, Reward loyalty & prevent delection. Chapter 11 1. Defining Public Relations Public relations may take the form of activities as well as formal communication and may involve players, media personnel, staff, mascots, and other product extensions, sponsors, and key components of the organization. a. True b. False 2. Job Functions of Public Relations Professionals Traditional media outlets such as newspaper, radio, and television occupy the majority of a sport public relations professional's time whereas social media management generally falls under the eye of the sport marketing professionals. a. True b. False 3. Defining Public Relations Community relations can often be at least as effective as media relations is in affecting sales, generating positive public sentiment, and building a long-term relationship (and base) with the community. a. True b. False 4. Job Functions of Public Relations Professionals Which of the following is not a role of the public relations department? a. planning campaigns b. facilitating interviews c. disseminating press releases d. managing crises
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