Module 7 Assignment

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Assignment: Module 7 The Learning Module Assignments provide you with an opportunity to apply course concepts to "real world" situations and prepare you for the Final Assignment. The Final Assignment will ask you to demonstrate understanding of the Key Concepts covered in the Module Assignments, so it's important to make sure you understand them before completing the Final Assignment. (Pro Tip: Underlined terms refer to key concepts you can locate in the textbook and Key Concepts videos). FORMAT GUIDELINES Please answer the questions directly in this document and submit it as a Microsoft Office compatible document. Don't worry about page length or word count...focus on the assignment deliverables, course concepts, relevant research, and supporting materials. All sourced content should be properly cited. This includes inline citation and a works cited section. Use MLA format please. Grading Rubric Requirement Point s Module Questions (x3) 1 Max Points 3 Grading Guidelines I am typically asking you to apply one or more specific course concepts (usually underlined in the question). Make sure you understand what I'm asking for. Attempting to apply the wrong course concept will typically result in a zero score. 100% = a "correct" response that applies appropriate course concepts and research findings to the specific question, justifying your answer, and explaining why you chose your answer. 80% = a "correct" response with a reasonable explanation but lacks complete application of appropriate course concepts and research findings to the specific question.
60% = a "correct" with no explanation (a.k.a. "lucky guess") or an "incorrect" answer that applies appropriate course concepts and research findings to the specific question, justifying your answer, and explaining why you chose your answer. 0% = Failure to answer the question correctly (or at all). Late Policy: Review syllabus for details. INSTRUCTIONS Answer the following questions and upload this Microsoft Word compatible document to the Learning Module Assignment dropbox on D2L. Refer to the Library Course Guide for help with your research. Integrated Marketing Communications (Chapter 17) 1) See the below example of integrated marketing communications below. Which one of the goals from the AIDA model does this communication best accomplish? ( Highlight one answer) a. Awareness b. Interest c. Desire d. Action Explain your answer using course concepts: This ad campaign's main goal is to pursue the consumers to make a purchase decision by partnering with influencers like the BTS band and saying that it's a "limited time collab" as a call to action. However, since this is also a new product or a new combination of products, creating awareness will also fit this ad.
2) Consider the following sales promotion. What type of sales promotion is it? ( Highlight one answer) a. Deal b. Coupon c. Premium d. Contest e. Sweepstakes f. Samples g. Loyalty Program h. Rebates Explain your answer using course concepts: This is simply an example of a loyalty program that rewards customers when they make a purchase, which can be tracked via mobile application. The more they buy from Starbucks, the higher the reward. That being said, it's encouraging repurchase, creating a relationship with customers, and keeping them loyal. Social Media (Chapter 3) 3) See the below example of a social media post. Which of the 4e Framework steps does this example address the most? ( Highlight one answer)
a. Excitement b. Education c. Experience d. Engagement Explain your answer using course concepts: This is an example of engagement post because it's not really talking about a product or service in any way, rather it's meant to encourage engagement through commenting, which in return creates a brand loyalty by building relationship with consumers. This brand is engaging their customers and followers in a fun activity that creates some sort of a community for the brand lovers.
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