People: The people you are persuading to buy a product by advertising. It's important for the
company to have people to sell to and for the customers to buy the product in order for the company
to make profits. The company is able to produce more products by buying more materials from the
profit from the customers.
Product: In-Charge X - Universal Adaptor
Product: InCharge X is the "100W swiss army knife of cables." It is an ultrafast keyring cable with
all the features anyone could want, it's fast, universal, tough, compact (0.8oz), affordable, and has
everyday carry. InCharge can charge phones, tablets, and computers in about 1 hour and 38 minutes,
never leaving you with a dead battery again. It also has a 480 Mbit data transfer. This portable
widely compatible charger leaves low battery problems behind. The cable has USB-C, USB, and
Dual (USB-c+ Iphone MicroUSB) which make up 6 different charging combinations. If you can't
find a port around you no worries because this charger has phone to phone charging, allowing a
friend's phone to become a power bank. It comes in different sizes and is available in 3 colors:
Sapphire blue, lava black, and marble beige.
Place: The In-Charge X can be sold in places that people in its targeted demographic visit. This
includes distributing it to places such as airports, and gas stations for people who travel. Also the
product could also do well in tech stores such as Best Buy or Microsoft Stores since people who
shop there are looking for electronics or other related items. The product could also be sold online
since many people who shop online are tech savvy and may need products like this.
Price: The price of the In-Charge X starts at $14.00 and considering it comes with 6 different
charging combinations in one, makes it extremely affordable. If you were to need two or more of
these combinations you'd already be spending more. It's less than 3 cups of coffee or
This price range is competitive within other similar products and falls into our market audience.
Promotion: inCharge X, aka "The Swiss Army Knife of Cables" began its promotion on Indiegogo
and has now expanded to several platforms. They are an ecommerce business and their site sells to
customers worldwide. They primarily rely on social media to promote the product and can be found
on Instagram, Facebook, and Telegram. In addition, they promote a 30 day return, a 2 year warranty,
24/7 customer support, and that it was designed in Switzerland.
People: The Charge X goal is to sell as many products as possible within a certain period of time. I
feel that it is important to satisfy the customers by selling the products in order for the company to
make profits. It it also important for the company to use the profits to help with buying more
materials to make the products. We could market the product to people who are tech savvy or have
lots of devices with incompatible outlets.