Moodle Assignment - Week #2

.pdf
1. What type of mountain resort was Whistler originally (Destination or Regional)? What type of resort do you think it is now? Explain your answers and provide some examples. (4 points) In the year 1914, Whistler was contemplated as a potential location for vacationers. There was once a time even before Whistler was only thought of as a place to visit during the summer months. The fact that Whistler offers so many different kinds of adventure sports to participate in on regional levels is due to the fact that regional. For instance, skiing has become one of the recreational activities that Whistler is famous for around the world. In addition, golfing and hiking seemed to be two of the available recreational activities in the Whistler area to choose from. I believe that this is the justification why Whistler has developed into a popular destination for people from the surrounding area (repositioned as a destination). 2. Give an example of a recreational activity, an outdoor recreational activity, and adventure tourism that you can experience in the Whistler-Blackcomb region and explain how the activity fits into that category. (3 points) Recreational activity is the one that we play during our spare time. For skiing. Outdoor activity takes place at natural places in a field or cultivated land. For golf. Adventure tourism contains physical activity, natural environment, and cultural immersion. One of the examples of adventure tourism would be river rafting. There are many other recreational activities, outdoor activities, and adventure tourism activities that can be enjoyed in the Whistler-Blackcomb region. The region is a great place to visit for any type of vacation. The Whistler-Blackcomb region is a great 3. What unique advantages does Whistler-Blackcomb offer for recreation, outdoor recreation, and adventure tourism? (3 points) Whistler-Blackcomb is a world-renowned recreation and ski resort located in British Columbia, Canada. The resort offers a unique combination of amenities and activities, making it a popular destination for outdoor recreation and adventure tourism. Some of the unique advantages that Whistler-Blackcomb A variety of outdoor recreation opportunities — With over 8,000 acres of terrain, Whistler-Blackcomb offers a wide variety of outdoor recreation opportunities, including skiing, snowboarding, hiking, mountain biking, and more. A commitment to sustainability — Whistler-Blackcomb is committed to operating sustainably, focusing on reducing its environmental impact. A world-class ski resort — Whistler-Blackcomb is home to two of the largest and most popular ski resorts in North America, with over 200 trails and runs. 4. Research three different events that have happened in Whistler-Blackcomb. Explain what type(s) of events they are (see Chapter 6 if you need help with categories) (6 points)
1) the April 25th, 2010 Olympic medal ceremony when Canada won silver in the men's freestyle skiing event. The 2010 Winter Olympics Games took place in Canada's Whistler and Blackcomb Mountains. The 3 events that happened in those mountains were freestyle skiing, snowboarding and Nordic skiing. Freestyle skiing involves a variety of tricks where skiers take huge steps and perform aerial maneuvers, frequently at high altitudes. Snowboarding is like skiing only done on snow. Nordic skiing involves using skis to get around a course of tracks that are much longer than most traditional cross-country ski trails. These events all have similarities with each other except for one key difference: absolute speed. If a skier uses tricks that require speed, they will be performing them at high speeds while doing these tricks. On the other hand if they were just simple cross country skiers their speed would not be as great as their tricks Whistler Blackcomb is known for its skiing and now its has a super pipe and chairlifts on top of that, it's even more popular than before. 2) the March 20th, 2011 arrival of the first commercial flight across Canada's longest suspension bridge. 3) the July 2012 completion of the Whistler Blackcomb Resort. Each of these events were important to their city in some way rom international tourist attraction to local entertainment, Whistler and Blackcomb had more than enough reasons to celebrate. 5. Name a cultural or heritage attraction in Whistler-Blackcomb. What are its different revenue/funding sources? (3 points) An historical and cultural landmark in Whistler-Blackcomb is the Whistler Museum. Admissions, membership dues, gifts, grants, and endowments are some of its funding and revenue sources, Another significant source of revenue for the Museum is grants, which it has gotten from both public and private organizations. The Whistler Museum Foundation oversees the management of the Museum's endowment, which serves as a source of ongoing income for the institution. An historical and cultural landmark in Whistler-Blackcomb is the Whistler Museum. The largest museum in the Sea to Sky Corridor, it was founded in 1971, and is devoted to preserving and disseminating the history of the Whistler region. Over 10,000 objects, images, and archives are part of the museum's collections. The Museum welcomes visitors all year long and provides a range of educational events and programs. The entry price, membership fee, donations, grants, and endowments are some of the sources of income and finance for the museum. 6. What is the name of the official Whistler DMO? Talk about three services they provide and why they are important. (4 Points) In the Canadian province of British Columbia, you'll find a department of the Ministry of Forests, Agriculture, and Natural Resource Management known as the Whistler District Municipalities Office (DMO). It is the responsibility of the DMO to conduct an assessment of any and all proposals for
development projects. The DMO also provides services in the areas as issuing business licenses and checking compliance with tourist development plans. These services are available to businesses. The first service provided is one pertaining to public safety and emergency response. The DMO is responsible for ensuring that any matters relating to public safety are handled in a timely manner while also taking into account the concerns of the community Tourism Development Plan Compliance for Tourism Whistler Corporation is the third service that Tourism Whistler Corporation service that provide is called Business Licensing. The DMO works with businesses to ensure that they are in compliance with the licensing requirements that are outlined in the Business Planning Act. 7. What were some of the early marketing techniques used by Whistler and Blackcomb respectively? How did the two mountains differentiate themselves? How have their marketing techniques changed? (6 points) Print advertisements were one of the first marketing strategies Whistler used. To reach a large audience, these advertisements were published in newspapers and periodicals. Beautiful pictures of the resort and its facilities were used in the advertisements, which helped draw in prospective visitors. Postcards were another early marketing strategy utilized by Whistler. To encourage people to visit the resort, these cards were delivered to prospective visitors. The postcards included information on the numerous available activities and attractions as well as beautiful pictures of the resort. Whistler marketing strategies have evolved through time to become more focused and efficient. Whistler has used a variety of marketing strategies, such as internet advertising, social media, and conventional media, to connect with its target demographic. In the past Whistler has depended on print and television advertising to reach its target audience 8. Choose a tourism service product that is available in Whistler-Blackcomb and explain the 8 Ps of service marketing in relation to this product (see Chapter 8 for the list of the 8 Ps) (8 points) Whistler-Blackcomb is a world-renowned ski resort located in British Columbia, Canada. The "8 Ps of service marketing are product, price, promotion, place, people, process, physical environment," and customer service. Whistler-Blackcomb, the product is the skiing and snowboarding experience. The price is the cost of lift tickets, lodging, and other associated costs. Promotion is the marketing of the resort to potential visitors. The place is the actual location of the resort. People are the employees who work at the resort. The process is how guests can access the resort and its facilities. The physical environment is the setting of the resort, including the mountains, forests, and lakes. Customer service is the assistance provided by employees to guests during their stay.
Uploaded by JudgeReindeer3310 on coursehero.com