Storytelling with data
Identify a project you are working on where you
need to communicate in a data-driven way.
Reflect upon and fill out the following.
WHO IS YOUR
(1) List the primary groups or
individuals to whom you'll be
(3) What does your audience care
What issues that the company is facing
(shown by data), what goals do they need
to accomplish to deal with the problem.
(2) If you had to narrow that to a single
person, who would that be?
What action does your audience
need to take?
Setting up suitable sales associate training
and KPI to uniform the performance of each
store, identify potential customers thereby
establishing a set of sales strategies to
attract new customers.
What are the benefits if your audience
acts in the way that you want them to?
The overall sale profit of the company will
increase, and employees with good
performance will be promoted.
What are the risks if they do not?
Sales and Marketing Misalignment
Inadequate Sales Strategy
Inadequate Product Knowledge
(1) articulate your point of view,
(2) convey what's at stake, and
(3) be a complete (and single!)