Storytelling with data
the
BIG IDEA
worksheet
Identify a project you are working on where you
need to communicate in a data-driven way.
Reflect upon and fill out the following.
PROJECT Back-to-School
Opportunity
WHO IS YOUR
AUDIENCE
?
(1) List the primary groups or
individuals to whom you'll be
communicating.
Store manager
Human Resources
Influencer Specialist
Supervisor
(3) What does your audience care
about?
What issues that the company is facing
(shown by data), what goals do they need
to accomplish to deal with the problem.
(2) If you had to narrow that to a single
person, who would that be?
Supervisor
(4)
What action does your audience
need to take?
Setting up suitable sales associate training
and KPI to uniform the performance of each
store, identify potential customers thereby
establishing a set of sales strategies to
attract new customers.
WHAT IS
AT STAKE
?
What are the benefits if your audience
acts in the way that you want them to?
The overall sale profit of the company will
increase, and employees with good
performance will be promoted.
What are the risks if they do not?
Sales and Marketing Misalignment
Inadequate Sales Strategy
Sales Underperformance
Inadequate Product Knowledge
FORM YOUR
BIG IDEA
It should:
(1) articulate your point of view,
(2) convey what's at stake, and
(3) be a complete (and single!)
sentence.
