Class Activities Chapter 11

Class activities MKTG 805 Applied Marketing Research
Week Seven: Chapter 11 Question for discussion 1. What is the purpose of editing? Provide some examples of questions that might need editing. 2. Suppose respondents in a political survey were asked if they favoured or opposed the Agricultural Trade Act. Edit the following open-ended answers: a. I don't know what it is, so I'll oppose it. b. Favourable, though I don't really know what it is. c. You caught me on that. I don't know, but from the sound of it I fav our it. 3. What are the potential meanings of 'don't know' responses in a political poll to evaluate two candidates for a city's lord mayor? 4. A researcher investigated attitudes towards her company and noticed that one individual answered all image questions 5 on a 1 - 5 rating scale. Should she decline to use this questionnaire in the data analysis?
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