Class activities MKTG 805 Applied Marketing Research
Week Seven: Chapter 11 Question for discussion 1.What is the purpose of editing? Provide some examples of questions that might need editing. 2.Suppose respondents in a political survey were asked if they favoured or opposed the Agricultural Trade Act. Edit the following open-ended answers: a.I don't know what it is, so I'll oppose it. b.Favourable, though I don't really know what it is. c.You caught me on that. I don't know, but from the sound of it I favour it. 3.What are the potential meanings of 'don't know' responses in a political poll to evaluate two candidates for a city's lord mayor? 4.A researcher investigated attitudes towards her company and noticed that one individual answered all image questions 5 on a 1-5 rating scale. Should she decline to use this questionnaire in the data analysis?
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