Strategic Message Planner:
To persuade those who go on outdoor adventures to eliminate single use products and to reduce
harmless wastes like plastic water bottles and use reusable water bottles to help clean/better the
Client: Key Facts
Hydro Flask was founded by Travis Rosbach and Cindy Weber in Bend, Oregon in 2009.
Hydro Flask was founded by a couple, when they both parted ways, they both agreed to
sell it to an investor in Bend, Oregon known as Helen of Troy Limited.
Travis Rosbach and Cindy Weber are the creators of Hydro Flask. They both decided to
make Hydro Flask because they learned about commercial (plastic) water bottles and how
harmful they are to the environment. The past couple were dissatisfied with that idea of
commercial water bottles so that's when they created Hydro Flask
The current CEO of Hydro Flask is Scott Allan.
One of the founders, Travis Rosbach, sold Hydro Flask for $210 million to Helen of Troy
The annual revenue is $14.0M. Hydro Flask has about 140 employees, and the revenue
per employee ratio is $100,00.
Summer of 2019, popularity for Hydro Flask increased when the Gen Z subculture called
those who had the water bottle "VSCO girls" or "VSCO girl vibe."
Hydro Flask used to be sold at local markets in Bend, Oregon.
Hydro Flask hit $2M in revenue in 2011 and some of that revenue was outside the
10. Hydro Flask has different products other than their famous water bottles.
11. Hydro Flask has partnered up with three non-profit organizations to help support nature
and parks. By giving funding to these organizations, together they can help the
environment become a better place
The founder, Travis Rosbach, made Hydro Flask so that people could help keep the environment
clean along with people having a reusable water bottle that could keep their beverages cold or
hot while going on that outdoor adventure.
Product: Key Features
What Is the Product?
Hydro Flask is a stainless-steel water bottles that are vacuum-insulated and keep cold
drinks cold or hot drinks hot for hours.
Hydro Flask has a variety of products from their water bottles, cups and tumblers,
coolers, bottle slings, and other accessories for their products.
Hydro Flask has over 230+ colors to choose from that bests fits your style.
Hydro Flask ranges from $7.95 - $150 varying on the product and their size. The water
bottles come in sizes of 12oz - 64oz.
What Is the Purpose of the Product?