MKTG 350
Test 4
Study Guide
Chapter 16
Supply chain management - def., importance of
Wholesalers vs agents/brokers
EDI
RFID
JIT and Q-R systems
4 vertical marketing systems - independent, administered, contractual and corporate
Distribution centers vs fulfillment centers
Types of marketing channels (direct/indirect) when used
Chapter 17
Retailing - definition
Retailing - key functions (from lecture only - breaking bulk, assortment, atmospherics,
provide services)
Intensive, selective and exclusive distribution
Types of retailers - be able to recognize each one
More specific knowledge on:
Supermarkets
Supercenters
Warehouse clubs
Convenience stores
Specialty stores
Dept. stores
Category specialists
Extreme value retailers
Off-price retailers
Using the 6 P's in retail strategy: product, price, place, promotion, presentation, personnel
Share of wallet
Customer relationship management (CRM)
Omnichannel retailing - and benefits of each channel
Chapter 18
IMC - definition, components of
Communications process - know what's happening in the stages
AIDA
Aided recall
TOMA
Advertising - advantages of
Personal selling - def., when used
PR - def., examples of (see chapter 19), advantage of
