marketing is as good as it should be. It's not a well known brand however with the right
campaign I believe it could be.
The merchandise is luxury dresses that are made-to-order. Specifically these dresses are
not as expensive as other luxury dress brands, which is why I believe it is so good, it
makes it available to get luxury dresses for everyday consumers for their special events.
As well the made-to-order aspect promotes sustainability as they do not make an excess
of product and they limit a lot of waste harmful gases. As consumers are expecting more
transparency than ever according to Statista.
Social Media Marketing Plan:
-Step 1: Mission Statement= Our hopes with our social media is that we will post more to
All of our socials, deliberately connecting with the younger generations. We specify in
homecoming, wedding, brides maid, birthday, and more. As Gen-z sees more priority in
spending more of their budget on clothes according to Statista. We will post behind the
scenes of getting submissions to show how the process works and how we as a business
are better that big corporations when it comes to purchasing luxury dresses. It is also very
important to share and boast about how we are sustainable and price ourselves with
creating made-to-order dresses as well as provide statistics regarding how much waste we
save. To determine our success of our social we will keep an updated record of statistics
that will show us how many people are clicking and or engaging with our post, then we
will reflect and see which ones are doing the good and we will proceed from there. There
should be monthly updates on our social media accounts and a team talking through
comin gup with nuanced ideas for us to produce as a company.