to use business to improve lives (TOMS, 2022). It is also the platform for TOMS IMC strategy.
An example of this is seen in this print ad:
This print ad appeals to TOMS consumers that they can find a styling comfortable shoe and
support their community globally.
Starting in 2020, TOMS exchanged their One-for-One® concept to "grassroots"
partnering. This approach is to support the community, promote sustainability, and charity. To
support its "grassroots" partners, TOMS donates 1/3 of their profits as depicted in this video