Sports Telemetry

.docx
School
Pitt Community College **We aren't endorsed by this school
Course
CTI CTI-175
Subject
Marketing
Date
Apr 28, 2023
Pages
3
Uploaded by BailiffBookAlligator2915 on coursehero.com
Real-Time Collection of Data from Athletes Collecting data in real-time from athletes while playing a sport is fundamentally changing how sports are played. Data can be key to keeping athletes in top shape and performance while playing and while not playing. Data can also help keep athletes safe while playing. Positional and tracking data as well as biometric data can be obtained in real time. Almost every major sport and team has someone on staff designated to collect and interpret data collected from athletes. Wearable are available in many different sizes, shapes and purposes. Some are worn as a bracelet or anklet. Some are worn under clothing, some are attached to the clothing. Depending on the purpose will determine how the wearable attaches and is used. Wearables are at a point they are light enough, powerful enough, and the batteries last long enough, that integration into clothing and sports equipment is becoming a nonissue. These wearable work by transmitting information to a cell phone via Bluetooth in some cases. Some wearables such as during gameplay are receivers specifically set up in order to catch the information from the sidelines. Some wearables have GPS transmitters to transmit the data to a GPS system. Positional and tracking data refer to indicators measure, in three dimensions, exactly where a player—or ball, puck, or other object—is located on a field or court. This data can include metrics such as position, acceleration, lateral motion, speed, jump height, and other measures. The data is collected either through video analytics or by sensors in combination with global satellite positioning systems and ground-based wireless networks. Another type of data is known as biometric data. Biometric data refers to any kind of biological information from an individual player. These metrics could include everything from pulse rate and blood glucose or oxygen levels to sweat rate and sleep rhythms. Some biometric measurements, such as heart rate, have been used for decades; now, through digital sensors and ubiquitous low-latency communication networks, many more measurements can be made, in more physical locations, at a greater speed.
By using positional and biometric data, in game decision making can be accomplished and injuries can be reduced. In game decision making can allow coaches and players to make better decisions on plays and methods of winning. Also, by reading biometric data of the players and knowing when players are at an elevated risk of injury allows coaches to rotate players in and out while allowing players to rest as needed. Preventing injuries prolongs the athletes play time and career as well as saves money for the athlete and team. Another use of wearable sensors collecting data is fan engagement and licensing. Leagues and players' associations can work with broadcasters and venue operators to use player data to improve the fan experience and create new ways for fans to engage with sports and athletes. This could lead to new direct-revenue streams, generate new marketing and sponsorship opportunities, and/or have a halo effect on already established revenue streams. Another way for players and leagues to make money is by licensing player data to organizations such as fantasy sports leagues, sportsbook companies, broadcasters, and health and fitness companies. In 2017, the NFL Players Association came to an agreement with Whoop that, among other things, allowed players to sell their personal health data collected by the wearable. Many leagues already have strategic partnerships with sportsbooks, such as the PGA Tour with DraftKings and the NBA with William Hill, laying the groundwork for emerging opportunities. Other types of opportunities also exist: During its short life, the Alliance of American Football, in partnership with MGM, was developing an application that would enable betting during games where odds would be adjusted based on data from player wearables. Another big advantage of wearable sensors is not only for sports related situations. Wearable sensors can help doctors track the health and condition of patients with certain health issues. These can allow the doctor to pull data in real time and adjust treatments in real time to better help the patient to heal and become well. IMeasureU ( https://imeasureu.com/ ) is a company specializing in wearable sensors. Sensors such as accelerometers, gyroscopes, magnetometer, and IMU Step are just a view of the sensors offered. These sensors are wireless and offer data to be captured in real time on the side lines of the field.
Stryker is a medical company that makes wearables as well. One of the wearables they produce is called the MotionSense. MotionSense (https://www.stryker.com/us/en/joint-replacement/products/MotionSense.html) is a wearable remote therapeutic monitoring device that helps guide and empower patients through their knee replacement recovery. This device sends patient recovery information directly to the surgeon and care team, allowing them to personalize a patient's recovery by customizing physical therapy exercises and capturing key metrics such as: pain scores, range of motion, would images, daily steps, PROM collections. Citations Creating a better, Healthier World . Stryker. (n.d.). Retrieved December 5, 2022, from https://www.stryker.com/us/en/index.html Imeasureu Home . IMeasureU. (2022, April 6). Retrieved December 5, 2022, from https://imeasureu.com/ Jarvis, D., Westcott, K., & Person. (2022, April 4). The use of Athlete Data Analytics . Deloitte Insights. Retrieved December 5, 2022, from https://www2.deloitte.com/xe/en/insights/industry/technology/technology- media-and-telecom-predictions/2021/athlete-data-analytics.html MotionSense™ with OrthoLogIQ® . Stryker. (n.d.). Retrieved December 5, 2022, from https://www.stryker.com/us/en/joint- replacement/products/MotionSense.html Olenewa, Jorge. Guide to Wireless Communications.. [Cengage ebook]. pgs. 399 - 417
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