Intro-to-Product-Marketing-Lesson-3

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Intro to Product Marketing Goals & Responsibilities Lesson 3 50ustin :Topliff
Empowering go-to-market teams to do their best work
Product Marketing Must Understand... *CURR,E5NT -FUTUR,E 2Know the customer ± market Shere is the mErket todEy; What are our buyer's priorities? What are our buyer's expectations? What barriers are in their way? How does our buyer select solutions? What factors impact our buyer? Shere is it going; What will be our buyer's priorities? What will be our buyer's expectations? What barriers will be in their way? How will our buyer select solutions? What factors will impact our buyer? 2Know the product ShEt does the product look like now; What do we do? How do we do it? What value do we create? How is that different? Is the way we do it worth it? ShEt will it look like in 'mos; What will we do? How will we do it? What value will we create? How will that be different? Is the way we will do it worth it?
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