Ch4Part1-Motivationlecture guide

.pptx
School
California State University, Long Beach **We aren't endorsed by this school
Course
FMD 451
Subject
Marketing
Date
Apr 24, 2023
Pages
10
Uploaded by emalon456 on coursehero.com
With so many choices, how do people decide what they really want? Motivation
Motivation = the process that leads people to behave as they do Why can't consumers just explain to marketers why they buy what they buy? B/c they _________ what their motives are. Conscious vs. unconscious Motivation
Motivation occurs when a ______ is aroused The need creates a state of _______ Consumers attempt to reduce it Stimulus, Need, Goal, Need satisfaction Marketers: Need to recognize and create products that can satisfy a range of consumer needs How motivation processes
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