Managing for Value Creation (MKTG 90037) — Semester 1, 2023 Case Study Discussion Guide Overview: A set of company cases will be discussed at the weekly seminar during this semester. Students will work in a group of 4-6 members to prepare for the case study discussion. Each group will be scheduled to take the lead in the discussion on the nominated case study for that week. All students are expected to read the case materials before each weekly seminar and be prepared to participate in the case discussion (regardless of whether they are in the leading group). Assessment Weighting: Case discussion is worth 10% of the total mark for the subject. The assessment will be based on the quality of the group case presentation/discussion, as well as your individual overall participation in the case discussion throughout the semester. Deliverables: 1.For their nominated case study, the leading group(s) will work together with the group members and prepare the case study discussionfollowing the structure as indicated in the case study reading material. 2.Each group should take the lead in a case presentation/discussion forat least 15 minutes. 3.All group members are expected to actively participate but equally all students in the class are expected to participate. We are aware that across the potentially 65 or so students in each weekly seminar, it may be hard to participate in each case discussion, but we do expect some participation across all the cases. As you are trying to determine what theories to use, please pay particular attention to the theories covered in class for that week.
Schedule: WeekDate CommencingLeading GroupCase 127th of February 2023LecturerCase discussion introduction & Australian wine case 26th of March 2023Group 1LEGO 313th of March 2023Group 2 & 3QANTAS 420th of March 2023Group 4Australian Red Cross LifeBlood 527thof March 2023None(group presentations for Assignment 1) 63rdof April 2023Group 5Doritos 717th of April 2023Group 6Netflix 824th of April 2023Group 7 & 8Tesla 91stof May 2023Group 9Zoos Victoria 108thof May 2023Group 10Epinephrine Auto-Injector 1115thof May 2023Group 11 & 12Bendigo Bank 1222nd of May 2023None