Robbie Rosato
Professor Salomon
MKTG 3596
4/2/23
Hidden Brain: This is Your Brain on Ads
The podcast, "This is your brain on ads" is an audio episode that examines how
advertising affects consumers' behavior and decision-making. To learn more about how
advertisements affect the brain, the host analyzes the fields of neuroscience and marketing. The
episode also touches on marketing for attention and how it impacts both people and society, as
well as the ethics of advertising and its effects on children. Overall, the podcast offers good
insight into the influence of advertising and how it affects decisions and behavior in people.
When it comes to myself in today's world, ads do influence me to choose a brand over another.
An advertisement I recall from my childhood was the toaster strudel breakfast pastry. Seeing the
commercials for this pastry along with its frosting packet, made me only want to have it more
since it looked so good. It would be the only thing I'd want in the morning. I personally think ads
should be regulated for kids since they have a lot of power to influence them. These kids'
exposure to harmful content could lead them to unhealthy habits like food or drink. The attention
economy is something that can be very helpful as it could help companies have better products
while it could lead to addictive behaviors. Personally, I believe that it does more harm than good
since it could impact people's mental health, such as anxiety, depression, and addiction. The
attention economy can be very exploitative and is not good when it is in the wrong hands.
