Including External Information

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School
Texas Tech University **We aren't endorsed by this school
Course
MKT 5373
Subject
Marketing
Date
Apr 30, 2023
Pages
4
Uploaded by Cheyannmiller_ on coursehero.com
MODULE 4 - REGRESSION-BASED FORECASTING Part 2 - Including External Information Introduction Some methods, such as linear regression (as well as logistic regression and neural networks), allow the inclusion of external information in the form of predictors Issue #1 Form of Predictors o Lagged or Forecasted Issue #2 Choice of Training/Validation Period o Data Availability & Forecast Horizon Data Lag Time & Forecast Horizon
Predicting the Future with Social Media The Question
Dataset Characteristics
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