V. Student Learning Outcomes:
The main objective of this course is to help students establish global awareness.
Upon successfully completing this course, students should also be able:
To appreciate the impact of international marketing on daily living.
To be aware of the cultural dynamics that affect the design and launch of a marketing
To understand why and how international marketers adjust their marketing strategies
on the basis of globalization.
To understand the challenges and opportunities for businesses in a global
To acquire the knowledge, concepts, and skills necessary to understand analyze, and
ultimately solve international problems and issues.
To build communication and teamwork skills through the class activities.
VI. Instructional Methods:
The course format will be online distribution, video watching, and online discussion
This course uses the Blackboard (Bb) Learning Management System to post instructions,
class materials, lectures, reminders, quizzes, exams, and assignments.
You need to be able to download Microsoft Office based programs (Word and
PowerPoint), watch YouTube videos, and take a Blackboard-based quiz/exam.
University policy requires that the email set up in Blackboard is the primary means of
communication. It is advisable that you use your WKU email for this purpose and that
you check it often. If you choose to change your email in Blackboard to a non-WKU
email it is your responsibility to ensure you check it frequently.
VIII. Course and Grading Policies:
Healthy on the Hill
: All students are strongly encouraged to get the COVID-19 vaccine.
In accordance with WKU policy, all students must call the WKU COVID-19 Assistance
Line at 270-745-2019 within 4 hours of testing positive for COVID-19 or being identified
as a close contact to someone who has tested positive. The COVID Assistance Line is
available to answer questions regarding any COVID-19 related issue. This guidance is
subject to change based on requirements set forth by federal, state, and local public health
entities. Please refer to the Healthy on the Hill website for the most current information.