Page 1 of 6 I. Course Information: Title: International Marketing Location: Online Course #: MKT324 Credit Hours: 3 Term: Spring 2023 II. Instructor Information: Name: Ruomeng "Ru" Wu Title: Assistant Professor Cell: 513.652.2062 (for emergent situation) Email: [email protected] Office Hours: By appointment at Zoom. Please contact me before your visit. Communication Policy: Students are encouraged to contact me at any time via email. A response will be given within 8 hours except on weekends. III. Course Materials Optional Textbook : International Marketing, by Cateora, Gilly, Graham, and Money (17 th or 18 th edition, Irwin/McGrawHill). IV. Course Description: International Marketing is a 3-credit-hour course covering principles of local and foreign marketing, global management as well as the cultural differences which impact marketing decision making. Topics include international strategic marketing planning, cultures, international management, international business negotiations, international promotion, international marketing research, and international products and services. The principles learned in this course can ultimately be applied to a multitude of industries and settings and will provide you with the knowledge and conceptual skills necessary for carrying out marketing activities in the global environment.
Page 2 of 6 V. Student Learning Outcomes: The main objective of this course is to help students establish global awareness. Upon successfully completing this course, students should also be able: To appreciate the impact of international marketing on daily living. To be aware of the cultural dynamics that affect the design and launch of a marketing program. To understand why and how international marketers adjust their marketing strategies on the basis of globalization. To understand the challenges and opportunities for businesses in a global environment. To acquire the knowledge, concepts, and skills necessary to understand analyze, and ultimately solve international problems and issues. To build communication and teamwork skills through the class activities. VI. Instructional Methods: The course format will be online distribution, video watching, and online discussion activity. VII. Course Communication: This course uses the Blackboard (Bb) Learning Management System to post instructions, class materials, lectures, reminders, quizzes, exams, and assignments. You need to be able to download Microsoft Office based programs (Word and PowerPoint), watch YouTube videos, and take a Blackboard-based quiz/exam. University policy requires that the email set up in Blackboard is the primary means of communication. It is advisable that you use your WKU email for this purpose and that you check it often. If you choose to change your email in Blackboard to a non-WKU email it is your responsibility to ensure you check it frequently. VIII. Course and Grading Policies: 1. Healthy on the Hill : All students are strongly encouraged to get the COVID-19 vaccine. In accordance with WKU policy, all students must call the WKU COVID-19 Assistance Line at 270-745-2019 within 4 hours of testing positive for COVID-19 or being identified as a close contact to someone who has tested positive. The COVID Assistance Line is available to answer questions regarding any COVID-19 related issue. This guidance is subject to change based on requirements set forth by federal, state, and local public health entities. Please refer to the Healthy on the Hill website for the most current information. www.wku.edu/healthyonthehill
Page 3 of 6 2. Course Structure: Changes may be made. Changes to the syllabus, due dates, course requirements or grading requirements will be made as far in advance as possible. 3. Academic Integrity: As with all Gordon Ford College of Business efforts, this course will uphold the highest ethical standards, critical to building character. Ensuing your integrity is vital and your responsibility. All professors are required to report ANY incident of academic misconduct (e.g., cheating, plagiarism) to the college review process, which could result in severe consequences, including potential dismissal from the college. 4. ADA Accommodations: In compliance with University policy, students with disabilities who require academic and/or auxiliary accommodations for this course must contact the Student Accessibility Resource Center located in Downing Student Union, Room 1074. The SARC can be reached by phone number at 270-745-5004 [270-745-3030 TTY] or via email at [email protected]. Please do not request accommodations directly from the professor or instructor without a faculty notification letter (FNL) from The Student Accessibility Resource Center. 5. Title IX/ Discrimination & Harassment : Western Kentucky University (WKU) is committed to supporting faculty, staff and students by upholding WKU's Sex and Gender-Based Discrimination, Harassment, and Retaliation (#0.070) and Discrimination and Harassment Policy (#0.2040). Under these policies, discrimination, harassment and/or sexual misconduct based on sex/gender are prohibited. If you experience an incident of sex/gender-based discrimination, harassment and/or sexual misconduct, you are encouraged to report it to the Executive Director, Office of Institutional Equity/Title IX Coordinator, Ena Demir, 270-745-6867 or Title IX Investigators, Michael Crowe, 270-745-5429 or Joshua Hayes, 270-745-5121. Please note that while you may report an incident of sex/gender-based discrimination, harassment and/or sexual misconduct to a faculty member, WKU faculty are "Responsible Employees" of the University and MUST report what you share to WKU's Title IX Coordinator or Title IX Investigator. If you would like to speak with someone who may be able to afford you confidentiality, you may contact WKU's Counseling and Testing Center at 270 -745-3159. 6. WKU Counseling and Testing Center: The university experience should be challenging, but not overwhelming. To this end, the WKU Counseling Center provides a variety of services to help strengthen students' capacity to tolerate distress, form healthy relationships, and seek healthy expressions of their ideals and values. If you would like to speak with someone, you may contact W KU's Counseling and Testing Center at 270 - 745-3159 or use their Here To Help service at https://www.wku.edu/heretohelp/heretohelpemail.php. If you need immediate help, please visit the Counseling Center in 409 Potter Hall or call the 24-hour emergency help line at 270-745-2548. 7. Big Red Backpack : The Big Red Backpack program is the title of WKU's partnership with Barnes & Noble College for their First Day Complete initiative. Big Red Backpack is a course materials delivery program that ensures students have their required course
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