(Notes) Module 3 - The Prroduct Marketing Channel

.pptx
Module 3 (Text Chapter 5) Marketing Channel
Student Learning Objectives Upon completion, the student should be able to: • Define market, and marketing channel. • Describe the components of the marketing channel, and their functions. • Identify the roles of the entities in the marketing channel. • Describe the different types of markets. • List factors that may impact the effectiveness of the marketing channel • Discuss the basic steps and functions of the product distribution channel. • Discuss the concept and purpose of "value-added" services. • List the factors related to the concept of "quality"
Understanding the Product Marketing Channel ( Distribution Channel)
Uploaded by MegaTurtlePerson786 on coursehero.com