(Notes) Module 3 - The Prroduct Marketing Channel

Module 3 (Text Chapter 5) Marketing Channel
Student Learning Objectives Upon completion, the student should be able to: Define market, and marketing channel. Describe the components of the marketing channel, and their functions. Identify the roles of the entities in the marketing channel. Describe the different types of markets. List factors that may impact the effectiveness of the marketing channel Discuss the basic steps and functions of the product distribution channel. Discuss the concept and purpose of "value-added" services. List the factors related to the concept of "quality"
Understanding the Product Marketing Channel ( Distribution Channel)
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