Marketing ethics
examines ethical situations that are specific to the domain of marketing, including societal,
global, or individual consumer issues.
>>Ways in which ethics manifest in an organization
> Personal ethics
- Cultural upbringing
- Pursuing self-interest vs. the interest of others
> Organizational Ethics (Ethical climate)
- Values
- Commitment
- Controls
(Top Management - Middle Management- Rest of the employees)
>>Framework for ethical decision making
1. identify issues
2. gather information and identify stakeholders
3. brainstorm and evaluate alternatives
4. choose a course of action
>>Integrating ethics into marketing strategy
1. Planning Phase
2. Implementation Phase
3. Control Phase
>>Corporate social responsibility (CSR)
CSR is the voluntary action taken by a company to address the ethical, social, and environmental
impacts of its business operations and the concerns of its stakeholders.
>>Ethics vs. Corporate Social Responsibility
(Image)
>>Who is impacted by CSR initiatives?
- Environment
- Employees
- Customers
- Marketplace
- Society
>>Employees
Benefits focused on well-being and productivity
(Stakeholders Impacted by CSR)
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