Chapter 10 - GoT

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MKTG1025 Marketing Principles Glossary of terms Extracted from recommended text: Armstrong, Adam, Denize, Volkov, Kotler (2018) Principles of Marketing, 7th Edition . Pearson Education Australia Page 1 of 7 Chapter 10 - Placement (Week 7) Administered vertical marketing network A vertical marketing network that coordinates successive stages of production and distribution, not through common ownership or contractual ties but through the size and power of one of the parties. Agent A person or business who represents buyers or sellers on a more permanent basis, performs only a few functions and does not take title to goods. Broker A person or business who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation. Category killer A giant specialty store that carries a very deep assortment of a particular line. Central business district The area of business at the heart of a city or town. Chain stores (corporate chain) Two or more outlets that are commonly owned and controlled, employ central buying and merchandising, and sell similar lines of merchandise. Channel conflict Disagreements among marketing channel members on goals, roles and rewards - that is, on who should do what and for what rewards. Channel level A layer of intermediaries who perform some work in bringing the product and its ownership closer to the final buyer. Combination store A combined grocery and general merchandise store.
MKTG1025 Marketing Principles Glossary of terms Extracted from recommended text: Armstrong, Adam, Denize, Volkov, Kotler (2018) Principles of Marketing, 7th Edition . Pearson Education Australia Page 2 of 7 Contractual vertical marketing network A vertical marketing network in which independent firms at different levels of production and distribution join together through contracts. Convenience store (C-store) A small store, located near a residential area, open long hours seven days a week, carrying a limited line of high- turnover convenience goods. Conventional marketing channel A channel consisting of one or more independent producers, wholesalers and retailers, each a separate business seeking to maximise its own profits, perhaps even at the expense of profits for the system as a whole. Corporate vertical marketing network A vertical marketing network that combines successive stages of production and distribution under single ownership; channel leadership is established through common ownership. Department store A retail organisation that carries a wide variety of product lines, typically clothing, home furnishings and household goods; each line is operated as a separate department, which may be managed by specialist buyers or merchandisers, or this function may be performed centrally. Direct factory outlet (DFO) An off-price retailing operation owned and operated by manufacturers, normally carrying the manufacturers' surplus, discontinued or irregular goods. Direct marketing channel A direct marketing channel has no intermediary levels. Discount store A retail institution that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume. Disintermediation The removal of marketing channel intermediaries by goods or service producers, or the displacement of traditional resellers by new and different types of intermediaries.
MKTG1025 Marketing Principles Glossary of terms Extracted from recommended text: Armstrong, Adam, Denize, Volkov, Kotler (2018) Principles of Marketing, 7th Edition . Pearson Education Australia Page 3 of 7 Distribution centre Large and highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them efficiently and deliver goods to the stores of the retail owner of the centre as quickly as possible. Exclusive distribution A distribution strategy in which companies give only a limited number of dealers the exclusive right to distribute the companies' products in the dealers' territories. Franchise A contractual association between a manufacturer, wholesaler or service organisation (a franchisor) and independent business people (franchisees) who buy the right to own and operate one or more units in the franchise system. Full-service retailer A retailer that provides a full range of services to shoppers. Horizontal marketing network A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity. Hypermarket A huge store that combines supermarket, discount and warehouse retailing; in addition to food, it carries furniture, appliances, clothing and many other items. Intensive distribution A distribution strategy in which companies stock their products in as many outlets as possible. Limited-service retailer A retailer that provides only a limited number of services to shoppers. Manufacturers' sales branches and offices Wholesaling by sellers or buyers themselves, rather than through independent wholesalers.
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