me the social demographics but they also gave a detailed description of ad
spending. In my secondary research I discovered that Apple Tv's main
demographic are males, between the ages of 25-44, have a hispanic
background, and have a salary between $0-100k. (Winmo 2023)
List at least three insights you learned from the social media audit that might help
you develop social media strategy. (
Apple Tv's audience has an openness personality type.
Target audience has an interest in technology brands.
73% of media properties are Music
What, if anything, are people saying about your client on social media?
There are a lot of mixed reviews of Apple Tv across social media. There
are quite a few people who think Apple Tv is useless and overpriced.
Some users complained about the announcers on the MLS commentator
sound and other troubleshooting problems.
Winmo . (n.d.). Retrieved April 1, 2023, from