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17 | P a g e 10. Singh. R. ( ): Dynamics of Historical Cultural & Heritage Tourism 11. Rai. H. C. ( ): Hill Tourism Planning & Development THREE YEAR DEGREE COURSE TOURISM AND TRAVEL MANAGEMENT (GENERAL AND VOCATIONAL COURSE) SIXTH SEMESTER Paper - 601 Tourism Marketing Total Marks-100 Total Credit-08 Internal Assessment Marks-10 Total No. of Class-60 Time-3 Hours (Total 8 questions: Taking 2 question from Unit I carrying 10 and 5 marks respectively, 2 question from Unit II and Unit III carrying 15 marks each and 2 questions from Unite IV carrying 10 and 5 marks respectively) Unit I: Understanding of Marketing (15 Marks, 10 Classes) • Marketing: Concept and defination and its significance in tourism industry • Basic concept of need and want; demand, product, service, market and sales • Significance of service and characteristics of service marketing, differentiation of product marketing and service marketing. • Defining marketing mix, the 8 P's of marketing mix Unit II: Market Research (30 Marks, 20 Classes) • Understanding of marketing research, Concept of primary data, secondary data, qualitative and quantitative data and marketing information system (MIS) and its function • Consumer and consumer behaviour, Factors influencing the buying behaviour of consumers • Market segmentation and bases for segmenting consumers markets, targeting and positioning and market strategies Unit III: Marketing Mix in Tourism Industry (30 Marks, 20 Classes)

18 | P a g e • Product: Definition and levels, nature of tourism product, Stages of launching a new product, Product life cycle (PLC) • Branding concept and need of branding of a product for a tourism company • Pricing: Definition and influencing factors; Major pricing strategies for products of tourism industry • Communication: Concept and purpose of communication for an organization, process of communication, Barriers of effective communication. • Promotion: Major tools of Promotion Mix- Word-of-Mouth Information, Advertising, Sales promotion, public relation, personal and social selling; Importance of Advertising in Tourism, Selection of message and media, Media timing • Distribution: definition; factor influencing in distribution policy, distribution system, the role of Travel Agency and Tour Operator as intermediaries of Tourism Industry Unit IV: Destination Marketing (15 Marks, 10 Classes) • Necessary attributes for a ideal tourist destination, Destination life cycle, Marketing strategy for promotion and development of a tourist destination REFERRED BOOKS Bisht, S.S. (2010): Tourism Marketing, Market Practices in Tourism Industry , Sarup Book Publishers Pvt. Ltd. New Delhi- 02 Holloway, J.C., Plant, P.V. (1988): Marketing for Tourism, Pitman Publishing, London Jha, S.M. ( ) : Tourism Marketing Kotler, P, Bowen, J & Makens, J (1996): Marketing for Hospitality and Tourism , Prentice Hall, Upper Saddle River, USA, NJ- 07458 Maclean, H. (1984): Marketing Management (Tourism in your Business), Canadian Hotel and Restaurant Ltd. McCarthy, E.J.( ): Basic Marketing - A management approach Stephan, F. et al ( ): Tourism Marketing and Management Handbook , Prentice Hall Wahab, S. G. ( ): Tourism Marketing , Tourism International Press, London Woodruffe, H. (1997): Service Marketing , Macmillan India Ltd, Ansari Road, Darayaganj, New Delhi- 02