Lecture 5STP

.pdf
School
University of Melbourne **We aren't endorsed by this school
Course
MKTG 90004
Subject
Marketing
Date
Apr 25, 2023
Pages
57
Uploaded by ChiefBatPerson824 on coursehero.com
Marketing Management MKTG90004 Week 5 - Segmenting. Targeting, Positioning Semester 1, 2023
Recap 1.What is consumption and why to study it? 2.Consumer decision-making model 3.What influences consumption choices?
Markets vs. Segments 3
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