Team 4-JAJ Café

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School
Central Michigan University **We aren't endorsed by this school
Course
MBA 650
Subject
Marketing
Date
Apr 27, 2023
Pages
25
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JAJ Café A New Remote Drive-thru Coffee Shop Group 4 Abdullah Al Sayeed Jacob Henry Jason Logan
What is JAJ Café "A new way to do coffee" Hotel workstations for individuals to use (including a monitor, keyboard, mouse, and docking stations) Drive-thru for quick and easy coffee Mobile app to earn loyalty points and purchase drinks ahead of time Premium coffee that will leave you wanting more
Objectives 1. Increase customer conversion rate from aware of our brand to recent user by 5% in the first year. 2. Increase our market share by 10% during our first two years. 3. Retain 50% of app downloads after the first year.
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