Parker Barnes
24 February 2023
Unit One Assignment
The U.K. has a new policy on censoring advertisements that deal with gender
stereotypes. I personally think that this policy is a good idea. This will help promote
healthy lifestyles to the younger audiences and help encourage them as well if they feel
a certain way about someone. All the typical stereotypes of men and women are not a
thought everyone already has but they are taught and influenced. If companies who
have those big influences and have commercials and ads playing all the time and they
don't promote those stereotypes the younger generation will be better humans.
However such a policy will affect both the companies, producers, and the consumers of
the ads. There are going to be a lot more stricter rules and regulations companies will
have to follow when creating an advertisement so that their product will be shown. Even
if that product is specifically designed for women and their use they cannot show it off in
that way or it won't be allowed to air. This might lead to advertisers to start using false
advertisements or when it comes to the casting they will have to cast someone who
they really don't want playing the part. What is already happening here in the states is
that some beauty companies and face product companies, Neutrogena, are making ads
with openly gay men and influencers, Eugene Lee Yang, instead of women. Those
companies won't use straight men first because they still want people who have a lot of
femininity showing off the product. Now from the consumer side of things it might be
harder to be reached in the targeted audiences. These companies are being forced not
