MKT 240-90 Principles of Marketing
Chapter 2 Homework
What are the SBUs (Strategic Business Units) of Coca-Cola Corporation?
Please write a mission statement for yourself—that is, who you are and what you
want to become.
Please describe the Competitive Advantages of Naish Paddle boards.
Describe the four elements of the Marketing Mix and state whether or not each one
is "controllable" by the company creating the mix.
Why is Strategic Planning important?
Describe the Market Penetration strategy.
Provide an example of a "Cash Cow" from the BCG (Boston Consulting Group)
matrix using General Mills as the company from which to choose your example.