MKT 666 Module Three Final Blog Post Guidelines and Rubric

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School
Southern New Hampshire University **We aren't endorsed by this school
Course
MKT 666
Subject
Marketing
Date
Apr 30, 2023
Pages
3
Uploaded by GrandProtonGoldfinch32 on coursehero.com
MKT 666 Module Three Final Blog Post Guidelines and Rubric Overview: Revision is an important element in any creative work, and blog posting is no different. Feedback is a key component in effective revisions; another point of view can be extremely valuable in considering what changes must be made. Feedback can prompt thought on topics such as: Has my message been effectively captured? Have I appealed to my target audience? Might I have made my content more diverse in some way? These are just a few examples of the benefits of feedback. Your own reflection is valuable as well. After your initial draft, you have the opportunity to revisit your initial approach and consider if that approach still fulfills your needs and those of your audience. Prompt: In Module Two, you created an outline of the blog post that will be used in the projects during this course. You also selected back-end and design elements such as categories, tags, featured image, working title, and potential links (internal and external) to incorporate. In this assignment, you will complete your written blog post that your instructor will schedule to go live in the following week. Your blog post should contain all critical elements and be ready to be published for promotion in the following weeks. After successful completion of your post, your instructor will schedule the go-live date. For this assignment, you will expand on the work you did in Module Two by adding written content that addresses your topic in a valuable and shareable way. Your final post must contain a title, and it must show effective use of whitespace, headings, bullets, a closing and call to action, tags, and categories. It must include at least three hyperlinks (internal or external) that will add value to your content. You must include the final version of your created featured image for your post, as well as additional curated images that support your storytelling in WordPress and that satisfy accessibility requirements. Please note: The components of your blog page and content of your blog postings (including images) should adhere to copyright and fair usage guidelines. Refer to the Legal Guide for Bloggers in your module resources for complete details on this requirement. Specifically, you must address the following rubric criteria: Compose Post: Compose a blog post that covers a topic relevant to your assigned target audience and adds value to The Social Observer blog. o Your post should include a call to action. o Readability must be addressed within WordPress. Post Layout: Revise the design layout of the blog post. o Design elements must include the final versions of: Working title Whitespace Headings Bullets or numbering 1
Tags Categories o Assign the most accurate 1 to 2 categories to your post. Featured Image: Create and set a featured image appropriate for the blog post. o Create an image for inclusion in your blog post. This image will be the focus visual element of your post. o This can be an image created in CANVA, infographic created with PowerPoint, or other visual element that will be the focus of your post. o Image must contain an alt-text description for accessibility. SEO: Incorporate best practices for search engine optimization. o Yoast SEO addressed within WordPress o Include at least three hyperlinks on your topic that add value to your post. These links can include citations used to support research on your topic. Rubric Guidelines for Submission: Make final revisions to your draft blog post in The Social Observer . Your blog post should contain all critical elements and must be between 1100 and 1400 words in length. Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Compose Post Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Composes a blog post that covers a topic relevant to the assigned target audience and adds value to The Social Observer blog Shows progress toward proficiency, but with errors or omissions; areas for improvement may include content that does not relate to the target audience, contain a call to action, or has a poor readability score in WordPress Does not attempt criterion 50 Post Layout Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Revises the design layout of the blog post, including all required design elements Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing design elements such as headings, whitespace, or tags Does not attempt criterion 10 2
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Featured Image Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Creates and sets featured image appropriate for the blog post Shows progress toward proficiency, but with errors or omissions; areas for improvement may include content that is not accessible or content that is not appropriate for blog style Does not attempt criterion 10 SEO Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Incorporates best practices for search engine optimization Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing hyperlinks Does not attempt criterion 10 Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 10 Copyright/Fair Use All sources (information and graphics) are accurately documented and credited; use of element is appropriate to blog All sources (information and graphics) are accurately documented and credited; use of element is appropriate but detracts from blog Some sources are not accurately documented or credited; use of element(s) is of questionable appropriateness and detracts from blog None of the sources are accurately documented or credited; use of element(s) is not appropriate 10 Total 100% 3
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