Mindsumo challange-2

.pdf
School
Victoria University **We aren't endorsed by this school
Course
NIT 2201
Subject
Marketing
Date
Apr 17, 2023
Pages
2
Uploaded by odi0001 on coursehero.com
What new innovations can be brought to the Snickers & Twix brands? The first new ice cream flavour in the company's history, the new SNICKERS® Dark Chocolate Ice Cream Bars have creamy peanut butter chocolate ice cream, peanuts, and caramel, all of which are wrapped in rich dark chocolate, making them the ideal delicious summer treat. TWIX® Triple Chocolate Ice Cream Bars, a tribute to the company's most recent innovation, the TWIX® Triple Chocolate Cookie Bar, are also brand-new for the summer. TWIX® Triple Chocolate Ice Cream Bars will satisfy any sweet taste with their creamy chocolate ice cream, smooth caramel, crunchy chocolate cookies, and chocolate coating. With the introduction of new SNICKERS® Dark Chocolate Ice Cream Bars and TWIX® Triple Chocolate Ice Cream Bars, we are delighted to enhance our ice cream collection. These two delectable inventions are the ideal summertime treat for all chocolate fans since they combine rich, unique flavours with a blend of creamy chocolate. With a suggested retail price of $4.19 for a 6-pack or $1.99 for a single ice cream bar, major convenience, drug, mass, and grocery shops across the country are now stocking SNICKERS® Dark Chocolate Ice Cream Bars and TWIX® Triple Chocolate Ice Cream Bars. Twix Bites, which come unwrapped, are now offered across the country at convenience stores, drug stores, mass merchandisers, supermarkets, speciality stores, value stores, and vending machines. They contain the same milk chocolate, caramel, and crunchy biscuit as a full-size Twix Bar. Twix Bites are a versatile snack that come in two convenient sizes: a 2.83-ounce sharing size and a 7.0-ounce re-sealable upright bag. According to Roy Benin, chief consumer officer of Mars Chocolate North America, Twix is one of the company's most well-known products and a delectable addition to its fast growing Bites collection.
Customers want new ways to enjoy and share our products, and the unwrapped packaging makes products like this a tasty and practical choice for social gatherings or when travelling.
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