Market
A market is a place for consumers to buy and sell goods.
Market Research
Market research is when you gather information about the specific market your in.
Market Mix
Market mix is the categories that are focused on for strategy and those being the
four p's
Product
Price
Place
Promotion
Market Positioning
Market positioning is when you want the consumers to view you product in a specific
way.
Market Penetration Strategy
The market penetration strategy is when a specific business wants to grow bigger
than what it already is in their field of business.
Market Segmentation
Market segmentation is the strategy of splitting up the customers into different
groups based on their liking of a certain aspect.
Market Share
Market share is just the amount controlled by a business of a certain product or
service.
Target Market
Target market is when you market your product to a specific group of consumers such
as marketing something only to kids.
Customer Profile Survey
Customer profile survey is a strategy used to collect a ton of data about a
customer to know exactly what product will interest them.
Publicity
Publicity is the act of gaining consumers to your business which is usually brought
from advertisement.
Public Relations
Public relations is when a business does something to give back to the public to
make more people feel a certain way about your business such as hosting a charity
in which this puts a great view on your business and will gain you more business.
Press Release
Press release is when
you release information about lets say a new product into
the public via newspapers or with media.
Community Events
Community events is when you attend public gathering in hopes of promoting your
business.
Advertising
The act of promoting your business to the public which can be done in many ways
cush as tv ad, signs, media, newspaper ect.
